Here's your Forbes Daily Briefing for Saturday, February 14th.

Today on Forbes, Jennifer Garner's Once Upon a Farm goes public at a $724 million valuation.

Wall Street welcomed actress Jennifer Garner's organic children's food brand Once Upon a Farm, after the Berkeley-California-based firm

went public on Friday, February 6th, at $18 per share, with a company valuation of $724 million.

Minutes after Once Upon a Farm started trading on the New York Stock Exchange, Garner told Forbes,

quote, this IPO really begins to cement our legacy as we move forward and try to bring

this to life, to drive systemic improvement in childhood nutrition.

The business, which was founded in 2011 and had been planning to go public last year,

but delayed the listing until 2026, raised a little under $200 million through stock sales.

The rare food listing excited investors, and the stock popped about 17% to just over $21 as of

the close of the markets that day. After reaching $25 within the next few days, it has hovered around $21

since, as of Thursday.

Garner joined once upon a farm in 2017 as chief brand officer and was given a co-founder title,

along with what's today a 7% stake in the business. That stake is now worth an estimated $64 million.

The same year Garner came aboard, original co-founders, Cassandra Curtis, and Ari Raz, brought

on John Foraker, the longtime CEO of Annie's, another organic children's food company, now owned

by General Mills, as CEO, and also a co-founder.

Foraker's stake in the company is about 6%, worth about $57 million,

while Curtis and Raz each own a little over 1% of stock,

worth nearly $12 million.

Garner was a key leader during Once Upon a Farm's roadshow to Wall Street bankers

the week leading up to the IPO.

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