Jena Covello, Founder of Agent Nateur on Clean Beauty, Collagen vs Colostrum, and Tips for Inflammation
The Dream Bigger Podcast
Siffat Haider
4.7 • 659 Ratings
🗓️ 13 January 2026
⏱️ 56 minutes
🧾️ Download transcript
Summary
On today’s episode, I’m sitting down with Jena Covello, founder of Agent Nateur, to unpack how her personal health journey led her to build one of the most trusted clean beauty brands on the market. Jena opens up about living with stage 4 endometriosis, the years of pain that pushed her to eliminate endocrine disruptors from her life, and how that search ultimately led her to start formulating her own natural deodorant—eventually launching Agent Nateur after her products landed in the hands of Naomi Campbell. We dive into the conversation around aluminum in deodorant, what clean beauty actually means, and why European standards have played such a major role in how she formulates her products. Jena also shares how she built a loyal customer base through honesty and transparency, the products that helped Agent Nateur take off, and her thoughts on collagen vs. colostrum, inflammation, supplements, and daily routines. This episode is packed with insights on clean beauty, healing, mindset, and building a brand rooted in trust. Enjoy!
To connect with Siff on Instagram, click HERE.
To connect with Siff on Tiktok, click HERE.
To learn more about Arrae, click HERE.
To check out Siff’s LTK, click HERE.
To check out Siff’s Amazon StoreFront, click HERE.
To connect with Jena on Instagram, click HERE.
To connect with Agent Nateur on Instagram, click HERE.
To check out Agent Nateur, click HERE.
This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.
Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.com
Visit durable.com/dream and get started with Durable for free today. When you’re ready to publish your website, use code DREAMBIGGER for 30% off all plans.
Get $25 off your first purchase when you go to TheRealReal.com/dreambigger
Text DREAM to 64000 to get 20% off all IQBAR products, plus FREE shipping. Message and date rates may apply.
Take back control of your business today. Opena Found account for FREE at Found.com. Found is a financial technology company, not a bank. Banking services are provided by Lead Bank, Member FDIC. Join the hundred of thousands who’ve already streamlined their finances with Found.
Produced by Dear Media
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The following podcast is a dear media production. |
| 0:05.0 | Hi, I'm Sif Heider, the founder of Hire. I'm a wellness entrepreneur and digital creator, |
| 0:10.8 | and this is my show, The Dream Bigger podcast. Listen, I love dreaming big, but you know what I love more? |
| 0:17.3 | Actually having the resources to make those big dreams happen. And hey, dreams can sometimes |
| 0:22.7 | be private jets, but other times, they can look a little something like having the best |
| 0:27.4 | skin of your damn life, or starting a successful business, or delving into spirituality. So on this |
| 0:34.4 | podcast, I chat with experts and thought leaders from different fields about their |
| 0:38.5 | tips and tricks on doing exactly that. So let's get right into it. |
| 0:46.5 | Hello, hello, friends, and welcome back to another episode of the Dreambearer podcast. Today's |
| 0:51.4 | guest is Jana Kovalu, who is the founder of Asian Natura. |
| 0:55.0 | Agent Natura is a wellness brand, and I think that their real viral product is their |
| 1:01.4 | holy main marine collagen and pearl hair powder, which absolutely blew up. What I really love |
| 1:09.0 | about Jenna is that she is really an expert when it comes |
| 1:12.5 | to formulations. She is a founder who really and truly cares about everything that's going |
| 1:18.1 | into each of her products. It really is best of the best. I don't think anyone can deny that |
| 1:23.1 | when it comes to Agent Natorre's quality. And she's just a founder who I have a lot of respect for. |
| 1:28.7 | Today's episode goes into all things health and wellness from the difference between things like |
| 1:35.2 | collagen and colostrum, if you need both, all things inflammation. It is really a deep dive |
| 1:42.2 | into all things wellness. So if you are someone who is interested in health |
| 1:45.8 | and wellness, if you're interested in things like formulations and understanding how a good |
| 1:50.0 | quality product works, and this episode is for you, I can tell you as a fellow product nerd, |
| 1:56.4 | Jenna was someone who I loved chatting with. So with that, let's welcome Jenna to the Dream Bigger podcast. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Siffat Haider, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Siffat Haider and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.