Today on You Can Heal Your Life, we dive into the Unicorn Innovation model from top corporate brand strategist Jen Kems brand new audiobook, Unicorn Team.

Discover how to evaluate your next big idea using the three powerful steps, visionize,

strategize and mobilize, so you can turn inspiration into action.

Through real-world case studies and game-changing strategies, you'll learn how structured

creativity and bold decision-making can transform good ideas into great ones.

Listen to the full audiobook free with a trial of Empower You Unlimited Audio at hayhouse.com slash empower you.

Or listen on audible or free on Spotify with your premium subscription.

Chapter 1. How to determine if your idea is worth pursuing.

I need help. That's what Ailan Matas said to himself. Rather than feeling like his usual self, he dreaded going into work and wasn't looking forward to the future the way he used to. He felt like he was

possibly dealing with clinical depression, though he wasn't completely sure. Montas wanted

to see a therapist, but battling traffic on a drive across town, finding a coveted parking spot, doing a one-hour

session at the provider's office, then rushing home afterward, well, it was hugely inconvenient.

It shouldn't be this difficult to get support, he thought.

This dilemma sparked an idea.

What if you could see a licensed therapist via video chat on your phone?

Professional care, privately and confidentially, but without the hassle. This Eureka moment

inspired Alon Matus to join forces with Danny Bragg-Janeer and co-found a mental health company

called BetterHelp. Less than 10 years after opening its virtual doors,

BetterHelp has become the world's largest online counseling platform

with 23,000 therapists, 2.5 million customers,

and a valuation over $1 billion.

Montas knew he wasn't the only person struggling

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