Jeffrey Shaw—Love Me or Leave Me: How to Craft Campaigns Your Customers Can't Ignore

Good Money with Derrick Kinney

Derrick Kinney

Investing, Entrepreneurship, Business

5 • 1.5K Ratings

🗓️ 20 November 2023

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most businesses are transaction-based. But small businesses are different. They’re relationship-based, which means you need an entirely different marketing and sales strategy if you want to grow.

My guest today, Jeffrey Shaw, gets it. He helps self-employed business owners like you implement systems that save time, money, and get you back to doing what you love inside your business.

Today, Jeffrey shares the power of what he calls “emotional triggers” and how these triggers can help you understand your customers on a deep level. Plus, how to know if you’re serving the completely wrong type of customer! Then Jeffrey distills the keys to a successful small business into 3 practical principles and tells you how to start systemizing your business to get your time back. (And we talk a lot about waffles. You’ll have to listen to hear why!)

There’s a way to bring out the best work you do while growing your business and creating the life you want. The principles Jeffrey shares today will get you started.

Connect with Jeffrey HERE.

Get Jeffrey’s book HERE.

Get access to Simple Teen Success HERE.

Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE

Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting

For daily tips to help you make and save money, follow us on Instagram @derricktkinney

Transcript

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0:00.0	Welcome to the Good Money Podcast, where we give business owners that work face to face with
0:12.1	their clients the tools they need to scale
0:14.8	their business fast and become community heroes, financial advisors, realtors,
0:20.6	attorneys, and any other face-to-face business owners, this is the community for you.
0:26.7	Here, we believe money is not bad, and good people should have more of it.
0:32.0	We're going to teach you how to make more money so
0:34.3	that you can do more good and attract lots of great clients. I'm your host Derek Kinney.
0:48.0	Most businesses are transaction-based, but small businesses are different. They're relationship-based, which means you need an entirely different marketing and sales strategy if you want to grow.
0:56.0	My guest today, Jeffrey Shaw, gets it.
0:58.8	He helps self-employed business owners like you implement systems that save time, money and get you
1:05.2	back to doing what you love inside your business. Today Jeffrey shares the power
1:10.1	of what he calls emotional triggers and how these triggers can help you
1:14.8	understand your customers on a deep level. Plus how to know if you're serving
1:19.3	the completely wrong type of customer. Then Jeffrey distills the keys to a successful small
1:24.9	business into three practical principles and he tells you how to start
1:29.4	systematizing your business to get your time back and we could all use that.
1:34.4	And he talks a lot about waffles.
1:36.9	You'll have to listen to hear why.
1:38.7	There's a way to bring out the best work you do while growing your business and creating the life you want.
1:45.3	The principles Jeffrey shares today will get you started.
1:48.3	Jeffrey, welcome to the Good Money Podcast.
1:51.1	Hey, Derek, I'm glad to be here with you.
	...

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