Jeff Wetzler: The ASK Approach to Better Questions
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 21 May 2025
⏱️ 52 minutes
🧾️ Download transcript
Summary
Could your questions be holding you back? Drawing from decades of experience as an educational innovator and organizational leader, Jeff Wetzler, author of Ask, reveals why most of us ask poor questions and how mastering the art of inquiry can dramatically improve our decision-making, relationships, and leadership. He shares his proven five-step ASK approach—Choose Curiosity, Make it Safe, Pose Quality Questions, Listen to Learn, and Reflect and Reconnect—offering practical techniques anyone can use to uncover hidden insights and drive meaningful change. From challenging our ingrained assumptions to creating psychological safety that invites honesty, Jeff demonstrates how asking better questions can lead to breakthrough thinking in both personal and professional contexts.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:40.0 | It turns out that people are not reliable readers of body language. |
| 0:44.1 | Even trained TSA agents in the airport are barely better than chance, |
| 0:48.7 | which doesn't give you a lot of confidence flying, but it's true. |
| 0:51.9 | Another piece of common advice we get is try to put yourself in their shoes, but that doesn't |
| 0:57.5 | work either. |
| 0:58.3 | Literally, the research shows there's only one way that reliably allows mere mortals to find |
| 1:03.3 | out what other people think and feel a no. |
| 1:05.2 | Of course, that's to ask them. |
| 1:06.5 | But it's so much easier said than done. |
| 1:11.3 | Maybe we shouldn't do this because I may disappoint you in real life. |
| 1:18.1 | I have a feeling you're going to surpass the bar. |
| 1:21.1 | Oh, he writes a pretty good book, but man, he sucks at asking questions. |
| 1:25.8 | You're a professional question asker. |
| 1:29.3 | Yeah, I'm not exactly a lucrative question asker. |
| 1:34.3 | This is Guy Kawasaki, and this is another episode of the Remarkable People podcast. |
| 1:41.0 | We're on a mission to make you remarkable. |
| 1:43.1 | And after reading the next guest book, |
... |
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