Who you are defines how you build. This is Thought Leaders Revisited, a special summer

2020 edition of our Entrepreneurial Thought Leaders series. During this summer of uncertainty,

we're inviting some of the most influential past ETL speakers to join us for a series of new conversations

about innovation, leadership, and especially finding opportunities in the midst of a crisis.

On this episode, we're joined by Jeff Seybert. Jeff is a serial entrepreneur and active angel investor.

He previously served as Twitter's head of consumer product, and his

current focus is Digits, which he co-founded in 2018 to build modern finance tools for business

owners.

So welcome, Jeff.

Thank you, Tina. It is an absolute honor to be back at ETL. I'm so excited.

Well, you know what? It's really fun. I looked

back through our records and you've been a visitor a couple of times to ETL before. One time

as part of a panel in 2010 and then again you gave an amazing talk on acquisitions. In fact,

for anyone who's interested in learning about how to sell a company,

that is a must watch tutorial. But I want to go back to the visit that you had 10 years ago in

2010. It was with a panel of young entrepreneurs, you were still really quite a puppy.

And I think this clip is wonderful because it talks about why are you motivated to start company?

So let's play this first clip.

And I think to go into sort of my personal motivations for like, why would I go out and do this,

I'm very interested in building products and in building something that people find useful and really helps them.

And so Cameron and I started meeting and talking and having these brainstorming sessions,

like what problems could there be?

...