meta_pixel
Tapesearch Logo
Log in
Entrepreneurial Thought Leaders (ETL)

Debbie Sterling (GoldieBlox) - Empowering Girls with STEM

Entrepreneurial Thought Leaders (ETL)

Stanford eCorner

Journey, Startups, Education, Stanford, Culture, Strategy, Stanford University, Entrepreneurship, Business, Life Lessons, Thought Leadership, Creativity, Etl, Challenges, Leadership, Innovation, Founders

4.4739 Ratings

🗓️ 29 July 2020

⏱️ 47 minutes

🧾️ Download transcript

Summary

Debbie Sterling is the founder and CEO of GoldieBlox, an award-winning children’s multimedia company known for disrupting the “pink aisle” in toy stores around the world, and challenging gender stereotypes with a girl engineer character. In 2015, Sterling was inducted as a Presidential Ambassador for Global Entrepreneurship under the Obama administration and honored by the National Women’s History Museum with a “Living Legacy” Award for her work to empower girls around the world. Here, she explores the strategies, pivots, and mission-driven commitments that have helped GoldieBlox thrive.

Transcript

Click on a timestamp to play from that location

0:00.0

Who you are defines how you build. This is Thought Leaders Revisited, a special summer

0:09.5

2020 edition of our Entrepreneurial Thought Leaders series. During this summer of uncertainty,

0:16.0

we're inviting some of the most influential past ETL speakers to join us for a series of new conversations

0:22.3

about innovation, leadership, and especially finding opportunities in the midst of a crisis.

0:29.2

On this episode, we're joined by Debbie Sterling. Debbie is the founder and CEO of Goldie Blacks,

0:35.6

a children's toy and multimedia company that's working to close

0:39.4

the gender gap in engineering through storytelling and female characters. Welcome, Debbie.

0:46.1

Thank you so much for having me, Tina. It's so great to virtually be back on campus. Well, it is

0:52.8

such a pleasure for me.

0:54.4

I loved, loved, loved your talk, and I essentially assign it to lots of students that I work

1:00.3

with.

1:00.9

It was so powerful that it actually moved me to tears three times during the talk.

1:06.7

And this is very unusual.

1:08.9

The emotion came from the way that you tapped into your entrepreneurial spirit to bring your really big ideas to life.

1:17.2

And most importantly, how you overcame obstacles along the way, turning problems into really big opportunities.

1:23.9

Now, these are all things that we teach in our classes.

1:26.1

And so it just was so meaningful to me.

1:28.3

So I'd like to start out, Debbie, by playing a short clip about what you thought was going to happen when you started your venture and compared to what really happened.

1:38.3

So let's play the first clip to get sort of a snapshot of how you were feeling when you began.

1:43.3

I came up with this plan, right?

1:46.0

This is my grand master plan where I've got this original prototype

1:50.0

that I know is just this breakthrough idea,

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Stanford eCorner, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Stanford eCorner and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.