Happy to your most original thinking, organize your ideas, and create the opportunities to launch your creative work.

Unlocking your world of creativity, with best-selling author and brand-innovator, Mark Stinson.

Welcome back friends to our podcast Unlocking Your World of Creativity.

And there's two kinds of listeners that we're going to be talking to today.

You might be at a small company, and you need to act bigger, or you might be at a large company, and you need to act more nimble, like a startup.

So on either end of those spectrums, we've got some great information, great insights, and great practices for you to learn from today.

Our guest is Jeff Reynolds. Jeff, welcome to the program.

Oh, couldn't be better to be here.

Well, we're having this in a virtual coffee shop here in our hometown of Boise, Idaho.

And we're going to be sharing thoughts that Jeff and I have rift over in many a conversation over the years.

And I was reflecting back Jeff to when we were looking at office space, you had shared it.

We were just comparing notes even then about the evolution of marketing.

But now you got a great book out called The Monster That Eight Marketing.

And it's reinvigorating this modern corporate marketing.

What do you think has evolved?

And why do we need reinvigorated?

Well, at the simplest level, marketing used to be all about being madmen.

And now it's all about doing admin.

And you know, we have more data, more to do's, more channels, more options.

But yet we're still the same old human beings bottom line.

The bottom line for me is if we're going to be successful moving forward,

I believe marketers have to rethink how they even look at their job and their role within the organization.

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