Jeff and Eric Rosenthal: Part 1 – From Kitchen Table to Documentaries

Unglossy

Bun B, Tom Frank, Jeffrey Sledge

Entrepreneurship, Business, Personal Journals, Society & Culture

4.9 • 917 Ratings

🗓️ 5 September 2024

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join us (minus Mickey) as we navigate through technical mishaps and laugh-out-loud moments with our special guests, Eric and Jeff Rosenthal from It's The Real. From their kitchen table in Westchester County to collaborations with hip-hop legends, their journey is a testament to passion and perseverance. These brothers bring authenticity and humor, sharing their evolution from comedic sketch creators to serious documentarians.Rewind to 2007: imagine producing weekly sketches on YouTube from a cramped kitchen, driven by a distant love for hip-hop. We'll take you through those early days, where financial struggles and odd jobs couldn't dampen the Rosenthal brothers' creative spirit. Highlighting a pivotal moment when Bun B reached out, we'll show how one opportunity can open doors to collaborations with industry giants like Cam'ron, Max B, and the Clipse. Their story underscores the importance of leveraging the internet to bypass traditional gatekeepers in the entertainment industry.We also explore the meticulous, multi-year process behind their latest project, The Blog Era. Learn how the pandemic transformed their storytelling approach, propelling them from weekly content creators to long-term documentarians. Discover the significance of a giant bulletin board filled with clues and how Mickey's narrative became central to uncovering the intricate layers of the music industry. As we discuss potential future projects, get ready for an episode that celebrates the art of long-form storytelling, authenticity, and the transformative power of blogs in hip-hop culture."Unglossy: Decoding Brand in Culture," is produced and distributed by Merrick Creative and hosted by Merrick Chief Creative Officer, Tom Frank, hip hop artist and founder of Pendulum Ink, Mickey Factz, and music industry veteran, Jeffrey Sledge. Tune in to hear this thought-provoking discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts. Follow us on Instagram @UnglossyPod to join the conversation and support the show at https://unglossypod.buzzsprout.com/. Send a text Support the show Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This was way before, I know we're going to sound like old heads here, but this is way before YouTube partnerships.
0:06.2	This is way before you know sponsorships. This was straight out of our pockets. We have to pay rent so we're taking like you know
0:13.8	dump jobs whatever temp jobs. Yeah I was a magician's assistant yeah off of yeah
0:20.6	yeah off of Craigslist. Yeah,
0:23.0	Listen, guys, you got to pay that rent, right?
0:25.0	Yeah.
0:26.0	From the top.
0:27.0	Yeah.
0:28.0	Yeah, I'm Tom Frank.
0:30.0	I'm Mickey Facts.
0:32.0	And I'm Jeffrey Sledge.
0:34.0	Welcome to Unglossie to Goning Brand and Culture.
0:37.0	I'm Tom Frank, partner and chief creative officer at Merrick Creative.
0:40.0	This is Mickey Facts, hip-hop artist, and founder and CEO of Pendulum Inc.
0:44.0	And that is Jeffrey Sledge, a seasoned music industry veteran who has worked with some of the biggest artists in the business.
0:50.0	We're here to explore the moments of vulnerability, pivotal decisions, and creative sparks
0:54.6	that fuel the relationship between Brandon culture.
0:57.3	Get ready for thought-provoking journey into the heart and soul of branding, the unscripted,
1:01.6	unfiltered, and truly unglossed truth.
1:05.0	All right, folks, we're back for another episode and this one, I say this every time, but this one's really good.
1:15.0	This one's really good.
1:15.9	Now we do have a little bit of a curveball thrown at us here though.
	...

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