Jeep vs Bronco | Bye Bye Bronco | 3

Business Wars

Wondery

History, Business, David Brown, Management

4.6 • 13.2K Ratings

🗓️ 8 May 2024

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's 1996, and the last Bronco rolls off the assembly line in Michigan. Ford is moving on to bigger, lusher SUVs. Jeep is already there with its Grand Cherokee. And as it continues to be hugely popular, Chrysler tinkers with a merger. It eventually combines with Germany’s Daimler-Benz. The merger is a mess, and Jeep suffers under new management. Meanwhile, as the new millennium dawns, an underground group inside Ford quietly plots to bring back the Bronco. But just as it looks like the Bronco Underground may succeed it hits a major roadblock — a global, financial crisis that short-circuits both Ford and Chrysler.

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Transcript

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0:00.0	Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.
0:06.0	Join Wundery Plus in the Wundery app or on Apple Podcasts. It's June 1995 in a sweltering
0:20.0	in a
0:20.0	it's June 1995 in a sweltering Houston Texas courtroom.
0:25.0	A grieving Dallas couple watches dolefully as the jury files out to begin deliberations.
0:30.7	They sued the Ford Motor Company after their daughter was killed when the Bronco 2 she was riding in,
0:36.0	blew one of its tires and rolled over.
0:38.0	The family blames Ford for the vehicle's poor design.
0:42.0	As the jury leaves, a Ford attorney... for the vehicle's poor design.
0:42.6	As the jury leaves, a Ford attorney furiously scribbles a note on a yellow legal
0:47.3	pad.
0:48.3	He rushes over to the family's lawyer.
0:51.0	Hey, this jury deliberation could take days.
0:53.0	Perhaps we can settle before they reach a verdict, and have written down our offer.
0:57.0	The family's lawyer, Tab Turner, raises an eyebrow as he reads the note.
1:02.0	He's a 36-year-old former college officer. raises an eyebrow as he reads the note.
1:02.5	He's a 36 year old former college all American football
1:06.0	linemen from Arkansas.
1:07.5	And he's kept the build and the tough demeanor of someone who flattens
1:11.7	linebackers.
1:13.0	You're telling me Ford wants to settle now?
1:16.0	You had your chance before we even brought this case.
	...

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