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Business Wars

Jeep vs Bronco | Battle Hardened | 1

Business Wars

Wondery

History, Business, David Brown, Management

4.613.2K Ratings

🗓️ 24 April 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

It's 1940 and as Adolph Hitler’s forces storm across Europe, the American army pays a nearly broke U.S. carmaker to develop a lightweight, durable, all-purpose, all-terrain automobile for use in the coming world war. The vehicle that’s created comes to be known as the Jeep and it plays a pivotal role in winning that war. But the Jeep has a bumpy homecoming. And as Americans start spending more time on the road and behind the wheel, they pave the way for the rise of an off-road challenger. It’s made by Ford. And it’s called the Bronco.

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Transcript

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0:00.0

Wundery Plus subscribers can binge new seasons of Business Wars, ad free right now.

0:06.0

Join Wundery Plus in the Wundery app or on Apple Podcasts. July 1945 July 1942 in the Egyptian desert. A convoy of 18 American-made jeeps

0:30.9

rumbles its way through the sandy terrain on a hot moonlit night.

0:36.3

The convoy is headed for a Nazi air base for a surprise attack, but something's wrong.

0:43.0

In the passenger seat of the lead jeep, a tall, thin British officer named David Sterling signals the convoy to stop.

0:51.0

Sterling hops out of his jeep and stands up straight, all six-foot six inches of the Scotsman.

0:57.0

Sterling shuffles through the sand and reaches a jeep where his unit's navigator Mike Sadler is squinting at a dog-eared map.

1:04.3

Lieutenant Sadler, do you have any bloody idea of where we are?

1:08.0

I've been driving in the dark for hours.

1:10.3

Well, sir, it's hard to make out much by this old map, and these jeeps with heavy guns not helping much.

1:18.0

What's wrong with the jeeps, lieutenant? I'd say they've done a fine job getting us all over the rocks and cliffs and sand dunes we've encountered the past 50 miles or so

1:26.3

Major Sterling sir, it's just that these little tin buckets wouldn't make for combat

1:31.5

But by my reckoning sir sir we're probably just a mile short of the

1:36.4

airfield. Sterling turns to address the soldiers a raid behind him.

1:41.2

Men make a final check of your weapons.

1:44.8

We're almost at target.

1:47.8

Like Sterling himself, they're part of a ragtag roof of regular army castoffs, making up a unit known as the desert rats.

1:55.0

Most of the men are unshaven. Some have long dusty beards. Others wear Middle Eastern

2:01.0

headdresses instead of helmets.

2:03.0

Their jeeps are unusual too.

2:06.0

Sterling is heavily customized these jeeps,

2:09.0

transforming a vehicle originally intended for reconnaissance and light duty into one that's ready for direct combat.

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