Jeanette Aurdal on finding success being who you were always meant to be
Conversations of Inspiration
Holly Tucker MBE
5.0 • 1.3K Ratings
🗓️ 27 November 2023
⏱️ 65 minutes
🧾️ Download transcript
Summary
Founder of The Oak & Rope Company
On finding success being who you were always meant to be
Want to know how Jeanette Aurdal made the transition from being a passionate hobbyist to building a thriving brand, celebrated for its handcrafted creations? Jeanette shares how a fire that reduced her business to ashes was both her darkest moment and greatest springboard — helping her evolve into exactly who she was meant to be.
WHY YOU WILL ENJOY THIS EPISODE
- Find out how sometimes, in the process of building and rebuilding, you are able to become your true self
- Learn how life’s greatest challenges can provide a fresh foundation from which opportunity can blossom
- Jeanette’s story is a beacon of light for any founders (or potential founders) on a small business journey
Plus for more unfiltered insight, subscribe to Holly’s weekly newsletters on our website, where she shares small business finds and inspiration, nuggets of wisdom from her and her guests, plus exclusive offers, creative ideas and topical, 'ungoogleable' business advice.
Transcript
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| 0:00.0 | This week I had the great joy of speaking with Jeanette Ordel, founder of the Okenrope Company, |
| 0:05.8 | a woman who not only have I admired for so long, but I've known for so long. |
| 0:10.4 | And you know when you just never get that chance to properly sit down and have a cup of tea in a proper nata and get to know someone. |
| 0:17.5 | I wanted to get under the skin of her small business. I wanted to understand where this hand-craftedness, her love of |
| 0:26.4 | oak, her love of personalization, her love of rope even that I know her |
| 0:31.3 | grandfather inspired. It's a beautiful company and Jeanette was so open with her feelings and how serendipity is so important in her life. |
| 0:42.0 | She was also so open about the journey that she has |
| 0:45.8 | taken to get to where she was today to record this podcast. So many ups, but a lot of lows. |
| 0:54.1 | As ever, we get to hear the truth behind the story, |
| 0:58.2 | behind the brand. |
| 0:59.6 | And I for one, I have been in tears |
| 1:01.8 | for the last hour, that won't be a shock to you but I was so |
| 1:05.2 | moved with Jeanette's understanding of what had to happen in order for her to be at |
| 1:11.6 | one of the happiest places in her life. |
| 1:14.3 | Enjoy. |
| 1:15.3 | Bough your head and let your eyelids close on down where we're going you won't need to bring your frown. |
| 1:24.8 | Hi I'm Holly Tucker and welcome to my podcast Conversations of Inspiration. |
| 1:30.8 | I founded my first business not on the high street at 28 with a newborn |
| 1:35.9 | strap to my chest nearly 20 years on he's all grown up and I'm running my second |
| 1:41.9 | business Holly Inco. I've learned so much about taking risks, running a business and some extraordinary life lessons along the way, and I know others have too. Yet despite the wealth of |
| 1:55.1 | experience we have between us, lessons like this are often left unheard and it can |
| 2:00.7 | feel like we're traveling our paths alone. |
... |
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