Jay Goldman, CEO, Sensei Labs and Author of "The Decoded Company"

Your World of Creativity

Mark Stinson

Education, Business, Self-improvement, Design, Marketing, Arts

5.0 • 45 Ratings

🗓️ 22 August 2022

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meet Jay Goldman. As the CEO of Sensei Labs and New York Times bestselling author, he enables Fortune 1000 leaders to execute and evolve faster with Enterprise Orchestration.

For nearly 20 years, he has been focused on technology, design, and the art of leadership. Sensei Labs is Jay’s second tech start-up success, as he also co-founded and led Radiant Core. Additionally, he took on leadership roles as the Head of Marketing at Rypple and Managing Director at Klick Health.

Jay regularly speaks with teams and companies across the globe about the Future of Work, including at TEDx, NASA, Harvard Business School, Google, and Twitter’s World Headquarters. He’s also written for publications like the Harvard Business Review and been a panelist on CBC’s The National.

About the book, "The Decoded Company"

A powerful guide to building a data-centric corporate culture that unleashes talent and improves engagement Amazon delights customers with recommendations that are spot on. Google amazes us by generating answers before we’ve even finished asking a question. These companies know who we are and what we want.

The key to their magic is Big Data. Personalizing the consumer experience with the collection and analysis of consumer data is widely recognized as one of the biggest business opportunities of the 21st century. But there is a flip side to this that has largely been missed. What if we were able to use data about employees to personalize and customize their experience – to increase their engagement, help them learn faster on the job, and figure out which teams they should be on?

In this book, Jay and his colleagues outline the six principles they’ve used to decode work and unlock the maximum potential of their talent, and share success stories from other organizations that have embraced this approach. The Decoded Company is an actionable blueprint for any company that wants the best from its people, and isn’t afraid of radical approaches to get it.

Now, he spends his days helping the largest enterprises in the world execute their most critical programs through Enterprise Orchestration, alongside his amazing crew of more than 80 Senseis.

Transcript

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0:00.0	Happy to your most original thinking, organize your ideas, and create the opportunities to launch your creative work.
0:14.0	Unlocking your world of creativity, with best-selling author and brand innovator, Mark Stinson.
0:22.0	Welcome back to our podcast Unlocking Your World of Creativity.
0:26.0	And often when we think of big data, we get overwhelmed, or we say, oh my gosh, you know, AI, big brother.
0:33.0	But how could big data be a key to unlocking your creativity?
0:38.0	And I guess even more so, how could a data-centric, corporate culture be a key to unlocking the creativity and the talents of an entire organization?
0:48.0	These are provocative subjects that we'll be exploring today with our guest, Jay Goldman.
0:53.0	Jay, welcome to the show.
0:55.0	Pleasure to be here, Mark.
0:56.0	Jay's a co-founder and CEO of Sensei Labs is also a New York Times best-selling author of the decoded company.
1:05.0	Jay, you've talked a lot about how big data can really help unlock creativity and unlock our talents.
1:13.0	How do we take this old notion of data-centricity and turn it on its head?
1:18.0	I think data has got itself a bad name because there's been so many stories in the press, and press always likes a sensational story.
1:25.0	So you get a story about where it's maybe been abused or you get algorithms gone bad, kind of stories where people were making decisions based on algorithms that maybe were biased in their origin or things like that.
1:37.0	Our perspective is that data is really just data. It is neither good or bad, and it really is dependent on how people make use of it to see what the outcome of that is going to be.
1:48.0	And we've built very successful companies using data as a part of that equation in how you can engineer an ecosystem where you are using data and technology to help bring your people into an environment in which they can do the best work of their career.
2:06.0	To attract the top talent in your industry, and to build a workplace that really leads to the kind of passionate engagement that people get up in the morning and love their jobs, they stay at companies longer, they put in more targeted effort and you get to better outcomes.
2:22.0	And so it's possible to do all of that with big data if you're smart about the way that you make use of it and the tools that you employ in using data to get to those kinds of breakplaces.
2:34.0	That's a good point. And as we were discussing that, my career is built in advertising and coming up on the creative side, you can imagine these dropping in our meetings.
2:42.0	We were usually, hey, let's don't let the data bog us down. You know, let's don't let the facts slow us down.
2:48.0	Right. But so give us some insight into how you're defining big data. Let's lift the hood up a little bit.
2:55.0	What sort of facts or insights, probably more importantly, can we get from this kind of big data?
	...

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