Jay Baer on Word of Mouth, the 80/20 Rule and Growth

Beyond the To-Do List - Productivity for Work and Life

Erik Fisher

Business, Entrepreneurship, Self-improvement, Careers, Education

4.5 • 875 Ratings

🗓️ 11 October 2018

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation. Mentioned in this episode: Talk Triggers Brain.fm – Try it FREE and get 20% off your first year with promo code ‘beyond’ Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	When you're hiring for your small business, you want to find quality professionals that are right for the role.
0:05.0	That's why you have to check out LinkedIn Jobs. LinkedIn Jobs has the tools to help you find the right professionals for your team faster and for free. And trust me, I've spent a lot of time
0:15.1	looking through LinkedIn jobs and by far it has been the easiest way for me to find viable
0:21.2	candidates fast.
0:22.6	And LinkedIn isn't just a job board.
0:24.2	LinkedIn helps you hire professionals
0:26.0	you can't find anywhere else because even those who aren't
0:28.6	actively searching for a new job
0:30.2	might be open to the perfect role that you have.
0:33.0	In any given month, over 70% of LinkedIn users don't visit other leading job sites.
0:38.0	So if you're not looking on LinkedIn, you're looking in the wrong place.
0:41.0	On LinkedIn, 86% of small businesses get qualified
0:45.0	candidates within 24 hours. Hire professionals like a professional on LinkedIn.
0:50.8	LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire.
0:55.6	LinkedIn is constantly finding ways to make the process easier.
0:58.8	They even just launch a feature that helps you write job descriptions,
1:01.8	making the process even easier and quicker.
1:04.5	Post your job for free at LinkedIn.com.
1:06.6	referral that's LinkedIn.com slash referral to post your job for free. Hello and this is the
1:23.0	this is the show where I talk to the
1:29.0	Hello and welcome back to another episode of Beyond the
1:31.7	to-do list. I'm your host Eric Fisher and this is the show
	...

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