What's up, everyone? This is Russell. Welcome back to part two of the special Jay Abraham

interview series. I hope you enjoyed the first episode. It's really fun to have Jay

asking me a whole bunch of cool questions and hopefully you got some value from the conversations.

In this next episode, I'm going to release the second part of this interview, another 20 or so

minutes long. And this one we start talking about

internal company culture versus customer culture, which is something that I've been really good

at one of these. And I struggle with the other one and the things I'm learning. We talk about

two comic club awards and how we use that to build a community and to build an amazing culture.

We talk about bringing customers on as employees. Talked about having an ambition

going after multiple big businesses and how I believe entrepreneurs are called to serve. We talk about

acquisitions and building funnels. We talk about the three things that determine success in any

offer, which you guys know that you've been around my world for a long time. It's hook story offer.

We go deep in hook story offer. We talk about a whole bunch of other cool things. So again, this next, it's insane. This interview, this next part is only 21 minutes long or something.

And how much stuff we covered is, there's a lot in there. So hopefully you get a lot of value from

this episode. If so, let us know. And I'll see you guys afterwards for part three on the next episode.

So the big question is this.

How are entrepreneurs like us who didn't cheat and take on venture capital?

We're spending money from our own pockets.

How do we market in a way that lets us get our products and our services

and the things that we believe in out to the world and yet still remain profitable.

That is the question in this podcast will give you the answer.

My name is Russell Brunson and welcome to marketing secrets.

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