Javier Sosa - Fired & Broke At 47 To $100 Million Mexican Restaurant Mogul!
The Passionate Few
OMAR ELATTAR
4.9 • 602 Ratings
🗓️ 1 June 2020
⏱️ 68 minutes
🧾️ Download transcript
Summary
Enjoy this epic interview w/ the founder of Javier's Restaurants, Javier Sosa.
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Ladies & Gentleman - Enjoy this incredibly inspiring interview w/ JAVIER SOSA, the one-and-only founder of the upscale fine-dining Mexican Restaurant Chain known as "Javier's Restaurants." With several popular locations located in California & a #1 favorite spot in Las Vegas, this incredible interview documents the never-before-seen full length story of a Mexican immigrant who came to the US to wash dishes as a teen (to earn money for his family back home) & would later spend an additional 20+ years mastering his craft learning every job at the Mexican restaurant he worked at before finding himself getting fired in his mid-40's & having to reinvent himself completely. This interview documents that journey & how after losing everything (including his money, job & home) Javier & his wife came together and created what would end up becoming the Uber successful upscale Mexican Restaurant Chain! For context, the restaurant is frequented by social elites ranging from billionaires to celebrities, including being a top-favorite of the late basketball legend, Kobe Bryant! This interview will blow your mind from start to finish, so make sure to watch it until the very end & share it with a friend :) ENJOY & GET READY TO BE MIND BLOWN!
OC ARTICLE EXCERPT DESCRIBING THE JAVIER's STORY:
"In 1995, the original Javier's was born in Laguna Beach, followed by Javier's Irvine. Other locations include Newport Coast, Las Vegas, La Jolla, Century City and Los Cabos, Mexico. The business is a family affair, with the Irvine restaurant and two others managed by Sosa's children.
Sosa also treats his staff like family, and the restaurants always promote from within.
"We're not going to be the best Mexican restaurant," he tells his staff. "We're going to be the best restaurant, period, from the service to the personality, the ambiance, the culture."
His commitment to his menu is every bit as unwavering: "We serve Mexican food. Our food is not fusion Mexican. It's the food we eat in our homes, but using the best ingredients you can get."
For all of his successes, Sosa might be most remembered for a simple idea that became a national phenomenon. "In the 1980s, I invented Taco Tuesdays," he says. "Tuesday was the slowest day of the week, so we put tacos on the bar for 50 cents. We got busier and busier, and it became a thing."
Transcript
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| 0:00.0 | Hi, I'm Javier from Javier Restaurant and I'm one of the passionate few. |
| 0:05.0 | I thought that it was amazing, everything that he asked me. |
| 0:09.0 | He made me go all the way to my childhood to Tijuana. |
| 0:12.0 | He made me remember the best time from Tortilla Flats. |
| 0:17.0 | I think he should be in the restaurant business. His question was very, very interesting. |
| 0:26.7 | And I hope people enjoy the show. |
| 0:30.5 | Welcome to this episode of the Passionate Few Podcast today. It's your host, Omar here. And today |
| 0:35.0 | you're in for a treat because by the end of this interview, |
| 0:42.5 | you'll be absolutely blown away as we get to sit down with restaurateur Mogul and my good friend, |
| 0:45.1 | Javier Sosa, of Javier's restaurants. |
| 0:50.6 | In this incredible interview, Javier shares with us unlike ever before how he came to this country as an immigrant from Mexico from very humble beginnings to wash dishes in his early |
| 0:54.7 | teens and would spend nearly 20 plus years learning the ins and outs of almost every single |
| 0:59.7 | profession in the Mexican restaurant industry. And ultimately, Javier also shares with us how he ended |
| 1:05.3 | up getting fired in his mid-40s losing everything, including his home and had nothing, but his wife, his kids in a |
| 1:12.1 | mattress before reinventing himself and starting what would become the Javier's restaurant |
| 1:16.4 | empire. And with six locations and hundreds of employees in growing, not only does the company |
| 1:21.8 | generate tens of millions of dollars per location, but it's also frequented by social elites, |
| 1:27.1 | including getting praised from the late |
| 1:29.2 | Kobe Bryant, as well as Mr. Wynn himself of the Las Vegas casinos. And in this interview, |
| 1:34.7 | Javier shares with us not only how he pioneered the Taco Tuesday movement, but also how anybody |
| 1:39.6 | listening to this can apply these principles to make their dreams and their visions a reality. So with no further |
| 1:45.1 | do, I want to encourage you guys to sit back, relax, and enjoy this powerful interview of a Mexican |
... |
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