From Hype Beast and Hype Radio, I am Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

If you want to talk about people who have helped shape the way we see content and make decisions, then today's business of hype guests definitely deserves to be in that

conversation.

He's helped brands rethink how they create and distribute their brand story

and was one of the first people who saw the opportunity in the digital media space.

And if you're a creator, then you very likely know about the companies he's created,

laundry, and cycle.

They've ushered in some of the earliest influencers,

even before the term influencer even existed. But his story goes beyond that. We're going to hear

how he scraped together and hustled the early formations of his companies, then successfully

brought in partners, and now how he sees his future and the future of business

in general.

You're going to be surprised to hear what he thinks.

Okay, let's get into it.

A dissertation on a self-made entrepreneur, Jason Stein.

My name is Jason Stein.

I am an investor, entrepreneur. My name is Jason Stein.

I am an investor, entrepreneur, and business operator.

The first businesses I started were called Laundry Service and Cycle.

And Laundry Service was a social media agency in the era before social media was really a thing.

So you're talking 2010-ish.

Yeah.

...