from hype beast and hype radio i am jeff staple and this is the business of hype a show about

creative entrepreneurs brand builders innovators and the realities behind the dreams they've built

oftentimes on the business of hype, what's really dope is like we get to talk to these sort of OGs and legends that have really made a name for themselves in this industry and career.

And they've almost are at the stage of their life where they're like riding off into the sunset.

And I think a lot of what we've been hearing is young people saying, you know, who are starting

out with a brand, they're like, that's great, but we can't relate to those people.

We would love to hear from someone who is like sort of just starting out in like the early

stages of a brand. So I'm really happy this week to have this brand on board.

You've been getting a lot of heat and a lot of notoriety. It seems like you're bubbling.

So please introduce yourself. Who do we have in the studio today?

So my name's Luke Todashi. I'm the founder and creative director of Bristol Studio. And then

in the studio as well today,

but not speaking is Maasai and Jake, who helped me run the brand. Yes, they're off mic.

We don't have enough budget for four microphones. So like they're sitting off on the side.

We're going to get there, though. One day, we're going to have a mic for everyone. So cool.

So tell me a little bit about your, I like to ask this question sometimes. Like, what is your elevator pitch of what Bristol Studio is? And like, we're in an elevator. Tell me about your brand. Go. Man. Well, honestly, it's funny that you just kind of introduced me as this, you know this young guy who's still like kind of just figuring it all out.

So I think the elevator pitch is something I'm very much still working on.

But this is a good place to perfect it.

So I would say that, you know, on the one hand, from a design standpoint, a lot of what I like to do is take garments that were really influential to me as a kid, specifically around basketball, because that was my

sort of connection to the culture. So, you know, track suits, hoodies, sweats, big white teas,

these things that I sort of just, you know, wore and admired growing up. And I like to deconstruct them and reimagine them in new ways that I sort of just wore and admired growing up. And I like to deconstruct them and

reimagine them in new ways that I feel like have not quite been done. So for example, like just

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