On this episode of the Playbook, I have Jason the Rose, CEO of Equinox Media.

That's right, Media.

We go from a gym into a platform utilizing the best of breed solutions for in your home as well as back in the gym.

Join me for all of this and more on the playbook.

This is entrepreneurs the playbook for This is Entrepreneurs the Playbook, where each week I bring you some of the greatest

athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook

to success and what made them champions on the field

and in the boardroom. I'm your host David Melzer. This is Dave Melzer with entrepreneurs,

the playbook and I have an old friend. This is Dave Melcher with Entrepreneurs The Playbook,

and I have an old friend from afar.

I've watched his career develop from Under Armour on,

and now he's with an incredible organization.

He's the CEO of Equinox Media, Jason LaRose. Welcome to the playbook.

Hi Dave, thanks. Thanks for having me.

Well, you know, it's so amazing because things accelerate so quickly that we can go from traditional careers into it's almost like a virtual career, but it has so much more potential and so much more value and so much more impact than you know selling a pair of

our under armor shoes or a skin tight shirt but yet now we have the ability to

change lives in an incredible way but reach billions of people

instantly and I think that's where I see the progression of your career that you've taken

all these skills all this knowledge of what and who and applied it to a platform.

You guys are launching a new platform on the 7th of October.

Give me a little bit of background on the transition in your career. of to literally being a CEO of a media company.

Yeah, well, it's certainly, you know, an interesting path and, you know,

...