Jason Harris | The Soulful Art of Persuasion
Your World Within Podcast by Eddie Pinero
Eddie Pinero
4.9 • 585 Ratings
🗓️ 28 August 2021
⏱️ 48 minutes
🧾️ Download transcript
Summary
Join Jason and me for a phenomenal conversation around the importance of persuasion through storytelling, authenticity and relationship building.
Jason Harris is the co-founder & CEO of the award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of the national bestseller, The Soulful Art of Persuasion. Harris works closely with brands through a blend of creativity and performance. We call this approach Soul + Science. Iconic brands include Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others. He was named a Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry. His methods are studied in cases at Harvard Business School.
Transcript
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| 0:00.0 | Welcome to the Your World Within podcast. I'm Eddie Panero, and in today's episode, I sit down with |
| 0:05.9 | entrepreneur and author Jason Harris. He wrote the soulful art of persuasion. And I tell you, this is one of the |
| 0:15.3 | best books I've read in a long time, particularly because it takes the art of persuasion of selling and puts it in a light |
| 0:24.6 | that's very relatable to me. |
| 0:26.9 | And so I've been dying to get him on the show to delve further, delve deeper into that |
| 0:32.8 | and how persuading or selling isn't something reserved for quote unquote salesman, saleswoman. |
| 0:41.5 | It is something that we all do every day with our ideas, how we express ourselves. |
| 0:48.3 | And it's an important thing. |
| 0:50.0 | And so Jason, who is the founder of Mechanism, which is a marketing company that works with some of the biggest brands in the world, their marketing campaigns, talks about what has made his company so impactful, what's made them so good and also takes it down to a personal level |
| 1:13.8 | with things we can do every day to be more persuasive with our beliefs and our ideas, |
| 1:21.9 | help change thoughts and minds, be more authentic, you know, be better storytellers, be better relationship builders, because that is how you persuade. |
| 1:34.3 | It's how you persuade the right way. So again, Jason Harris, founder of mechanism, author of the soulful art of persuasion, and just an all-around good dude. |
| 2:00.4 | Ladies and gentlemen, I am super excited to be hanging out with Jason Harris. |
| 2:05.3 | Jason, thanks for joining me. |
| 2:06.6 | Oh, yeah. |
| 2:07.3 | Good to be here. |
| 2:08.4 | So I just want to say this book right here, The Soulful Art of Persuasion, The Eleven |
| 2:13.2 | Habits that Will Make Anyone a Master influencer, is, It was a phenomenal read and why I'm so |
| 2:20.7 | excited to be sitting with Jason today. I certainly don't want to speak for other people's |
| 2:28.4 | experiences, but me personally, you know, when I think persuasion, when I think selling, I think very transactional. |
| 2:35.9 | And one of the things that I thought was so great about this book, the theme throughout is you say, |
| 2:41.5 | no, selling is very, it's very human. It's about authenticity and storytelling, and it's about |
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