Jason Harris: ...that I needed to write my own story and figure out how to get there

Nobody Told Me!

Business, Entrepreneurship

4.2 • 671 Ratings

🗓️ 13 November 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Could you use a new approach to your life and work? Would you like to be better able to get your point across to others? Is there a way that you could be more inspirational to others?

If you answered “Yes!” to any of those questions, you’ll want to hear what our guest, Jason Harris, has to say. Jason is the Co-Founder & CEO of Mekanism, an award-winning creative advertising agency. He’s also the author of the bestselling book, The Soulful Art of Persuasion: The 11 habits that will make anyone a master influencer.

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Transcript

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0:00.0	Welcome to Nobody Told Me.
0:13.0	I'm Laura Owens and I'm Jan Black.
0:16.0	Could you use a new approach to your life and to your work?
0:19.0	And would you like to be better able to get your point
0:21.4	across to others? Is there a way that you could be more inspirational to others? Well, if you
0:26.1	answered yes to any of those questions, you'll want to hear what our guest, Jason Harris, has to say.
0:31.7	Jason is the co-founder and CEO of Mechanism, an award-winning creative advertising agency. He's also the author of the best-selling
0:39.7	book, The Soulful Art of Persuasion, the 11 habits that will make anyone a master influencer.
0:46.5	Jason, thank you so much for joining us. Really psyched to be here. It's going to be a fun conversation.
0:51.6	It is. It is. I know your goal is to make people more authentically persuasive.
0:58.1	Why aren't most of us that way?
1:00.0	Well, I think a lot of us are that way or we start off that way.
1:05.6	And I think over time to get ahead or to sell, we're sort of trained to not necessarily be that way. And to me,
1:14.7	it's about going back to the core and following your beliefs and sort of playing the long
1:20.1	game. And one reason why I wrote this book is I'm a big business book reader. So I'm an avid
1:27.1	reader. And I didn't find when it comes to persuasion, aka sales, aka business, I didn't see a lot of books that were talking about being inspirational or being soulful or giving back or being generous or empathetic.
1:42.8	They were much more about sort of how to leverage your
1:45.9	power or to mirror and match the person you're selling to or it was almost like hacks, like
1:53.1	tips and tricks and hacks. And to me, I felt there was a white space in the market and a story
1:58.6	that I wanted to tell about how you can be authentically
2:02.2	persuasive to be successful. So that's really why I wrote the book. You don't really see a lot of
2:06.9	business books that stress empathy, but that's one of your main principles. How does that look
	...

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