Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion.

This week on the BOF podcast, we have a talk from Jasmine Hemsley.

As the co-founder of Hemsley and Hemsley, which inspires followers to shift their perspectives on food and lifestyle,

Jasmine uses her platform to promote a 360-degree approach to well-being and encourages a return to a simpler,

more mindful everyday life. She is the author of three best-selling cookbooks, including her latest

solo project based on the ancient healing system of Ayurveda, East by West, which won the

Women's Health, Well-Being Book of the women's health well-being book of the year

for 2018. Here's Jasmine Hemsley at Voices 2018. So 10 years ago, I came to understand that health

and wellness was about so much more than food and fitness. Right now in the West, we are beginning finally to understand

that the new health rules are actually the old ones. We're moving away from a very linear,

formulaic, tick-box approach to something a lot more holistic, which comes from the word whole,

or a 360 view, if you like.

It is, after all, how we approach our life in our day-to-day that is the healthcare that we need to focus on,

as much as, if not more so, than the disease management system that we've got in place.

For now, though, as you can see, well-being is big business.

It's in fashion, and it's here to stay.

But what is the magic formula for health?

Despite the huge technological, scientific, surgical advances, we live in a health

endemic of lifestyle disease.

Burnout is rife, mental health issues are on the rise, the hospitals are packed out, government policies are outdated,

and well-being is marketed at the elite, while nutritional science is constantly being debated.

Wellness is a landscape of confusion.

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