Janice Shokrian Founder & CEO of Tausi Brands
All Home Care Matters
Enriched Life Home Care Services
5.0 • 88 Ratings
🗓️ 23 October 2023
⏱️ 31 minutes
🧾️ Download transcript
Summary
All Home Care Matters is honored to welcome Janice Shokrian the Founder & CEO of Tausi brands.
The idea for Tausi came to founder Janice Shokrian in 2018, when visiting her father in a nursing home. Sleeping upright in his chair was incredibly uncomfortable, and causing him a lot of neck pain. She wanted to help him be more comfortable, and provide support for his head and neck. Pillows and props kept slipping, and would not stay in position, and ultimately did not offer enough support. She knew there had to be a better way.
Over the next few weeks she searched to find an existing solution but came up empty-handed. She realized there was a huge need for a better way to support the head and neck while sleeping upright in a chair. So she took matters into her own hands, and with limited sewing skills, rolled up her sleeves to tackle the challenge head-on. She collaborated with her father in the initial development stages, and Tausi was born.
Transcript
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| 0:00.0 | Welcome to all home care matters, the show where we discuss all things home care with discussions |
| 0:06.7 | on important age-related matters and topics. Brought to you by Enriched Life Home Care Services, |
| 0:13.3 | the number one rated home care provider in Michigan by Top Rated Local. |
| 0:24.0 | Hello and welcome back to All Home Care Matters. |
| 0:26.4 | If this is your first time visiting us here at the show, we want to say thank you for |
| 0:29.6 | taking time out to be with us today. |
| 0:31.5 | We appreciate how valuable everyone's time is, and that's why we try and make each |
| 0:35.4 | episode here at All home care matters, something |
| 0:37.9 | that will hopefully matter to you. Today we are honored to welcome the inventor of Towsy brand, |
| 0:43.9 | Janice Shokran. Welcome, Janice. How are you today? I'm great. Thank you for having me, |
| 0:49.8 | Lance. I'm super excited to be on all home care matters. Our pleasure. Our pleasure. Janice, I introduced you |
| 0:57.6 | as the inventor of Towsy Brand, but I have a feeling your story probably didn't start there. What got you |
| 1:04.7 | involved in the senior care industry and eventually coming up with Towsy Brand. |
| 1:13.4 | Oh, thanks for the question. |
| 1:16.8 | I actually started my career in senior independent living. |
| 1:21.9 | I was a volunteer director for a care community in San Francisco, |
| 1:29.8 | and I grew that volunteer program for 200 volunteers to 750 volunteers in my tenure there and had an international volunteer program. And I loved working with seniors. It was, I learned so much. In fact, |
| 1:38.6 | some of my best business and career advice were from some of my volunteers and people who were at that point |
| 1:45.1 | like 60 years older than me. So I gleaned a lot of wisdom from seniors. And I followed two tracks. |
| 1:52.3 | One was the arts and one was senior living. And depending on which state I was in was which |
| 1:59.4 | track I was on basically. |
| 2:01.7 | Okay. |
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