Janelle James - Senior Vice President at Ipsos | Diversity, Equity & Inclusion

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 22 July 2022

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Janelle James is an experienced global marketing strategist, consumer expert, and diversity & inclusion specialist with a passion for changing the world. Her career spans 20+ years including multiple marketing disciplines and has enabled her work to touch over a billion people. Her global work experience includes recognizable agencies such as Leo Burnett, Edelman, and Kantar, and supporting brands such as McDonald's, P&G, Samsung, American Express, eBay, Disney, and Shell. She is currently an SVP at Ipsos where she designs, conducts, and analyzes a wide range of studies for Fortune 500 companies and consults client partners on everything from consumer and market knowledge to inclusion to marketing plan development. Prior she was a Director of Research at Kantar, EVP at Edelman, and SVP at DDB. ➡️ Show Links https://www.instagram.com/janelle.a.james/ https://twitter.com/janellejames/ https://www.linkedin.com/in/janelleajames/ ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ ➡️ Talking Points⁣ 00:00 - Intro 02:22 - Janelle James’ origin story 12:43 - What is the one thing that has completely shifted in marketing over the last few years? 17:03 - Changing your logo to a rainbow flag? 21:50 - How do we uncover undercover bias? 33:48 - Does work from home have an impact on the ability of the company to have a more diverse workforce? 38:55 - How do you hire properly? 51:30 - Companies that are actually doing good for equity and inclusion. 55:33 - Is there anything else on which Janelle James is working currently? 56:27 - One of the biggest challenges faced by Janelle James in her career 59:08 - What is one of the biggest misconceptions Janelle James had seen in marketing and advertising? 1:04:20 - What would Janelle tell her younger self? 1:05:39 - Who has been a mentor to Janelle? 1:09:00 - A book or podcast recommended by Janelle James 1:10:30 - What does success mean to Janelle James? Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	It seems like everyone is either starting a side hustle or becoming their own boss.
0:06.0	And you know what they're hearing a lot.
0:08.0	It's the sound of another sale on Shopify.
0:11.0	They're all in one commerce platform to start, run and grow your business.
0:16.0	Sign up for a £1 per month trial period at Shopify.co.uk,
0:21.0	Slash, sell 23, all lowercase.
0:24.0	Whether you're selling low-fus or peace lilies, Shopify simplifies selling online and in person.
0:30.0	Covering all sales channels from a shopfront, POS system to its all-in-one e-commerce platform.
0:37.0	Shopify even gets you selling across social media marketplaces with their 24-7 help and extensive business course library.
0:44.0	Shopify is ready to support your success every step of the way.
0:48.0	Go to Shopify.co.uk, Slash, sell 23 to take your business to the next level today.
0:55.0	That's Shopify.co.uk, Slash, sell 23.
1:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors,
1:04.0	but I'm very happy that Justin Wines reached out.
1:06.0	They wanted to work with me and sponsor the podcast.
1:09.0	Whether or not you're buying wine for yourself or you're looking for corporate gifting or gifts for friends and family, they got you covered.
1:15.0	They recently sent me some of their wines, including the cabs of their flagship wine,
1:19.0	I saw sleeves in their award-winning justification.
1:21.0	I cannot wait to share these with friends and family and also drink some myself.
1:26.0	Justin Wines has been crafting exceptional wines since 1981, with world-class Bordeaux style wines,
1:32.0	Justin basically put Paso Robles region on the wine-making map.
1:37.0	They thoughtfully produce wines with boutique wine-making practices and it is the perfect gift for loved ones.
	...

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