Jana Goodbaum - Co-Founder of Happy Wolf On Revolutionizing Kid’s Snacks

Just the Good Stuff

Rachel Mansfield

Entrepreneurship, Health & Fitness, Nutrition, Business

4.8 • 841 Ratings

🗓️ 22 August 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

#88: In this episode of Just The Good Stuff we're joined by Jana Goodbaum, the Co-Founder of Happy Wolf! The *NEW* brand of wildly simple snacks for kids. They're nut-free snack bars made from only organic whole-food ingredients…and absolutely none of the "weird" stuff. Happy Wolf is currently available to order online at their website HappyWolf.com - Use my code RACHL to get 20% off your order! Here are some of the topics discussed in today's episode: Happy Wolf - What is it and the background of why Jana decided to launch it What is Happy Wolf brining to the market that is different than the current options and why no one else is doing what their doing What made Jana interested in the CPG children's snack category What concerns Jana about the current children’s snack products and why Happy Wolf is different Why it’s been so hard to bring lower sugar options to the children’s snack aisle The process of developing a product and then commercializing it for mass consumption Whats been the biggest challenges so far in launching a new brand and product What does the future look like for Happy Wolf +SO much more! Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!). For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com

Transcript

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0:00.0	Hello, everyone. Welcome back to Just the Good Stuff. This is your host, Rachel Mansfield. And this
0:10.1	week's episode is with the co-founder of Happy Wolf. Now, I have been teasing and talking about Happy Wolf
0:15.0	on my Instagram now for what feels like for an eternity. I first heard about Happy Wolf a year ago, over a year ago.
0:22.1	I think I was pregnant with Cooper, just got pregnant with him. And I, Happy Wolf didn't even have a name
0:27.2	at that point, okay? It was a complete, it was just an idea. It was a thought. It was like not even
0:32.7	made. And I was connected with Jana and Derek. we met on FaceTime and they were like asking
0:38.9	me a billion questions about how I like to feed my family, what's annoying me in the grocery
0:44.0	store, like my struggles packing a school safe lunch for my kids.
0:48.0	And we just hit it off and we aligned so well in like what we believe in and our food
0:53.8	philosophy. And I am so very excited to share
0:57.3	that I'm an advisor for Happy Wolf. Great Shit is also an investor in their company. And we just
1:03.1	love and believe in what they're doing so very much. Now, if I were to create a food product,
1:07.8	which I don't have plans to do anytime soon on my own.
1:16.2	It would be something like Happy Wolf. It is a nut-free snack bar for kids.
1:22.3	Think like perfect bar, but nut-free, smaller, and it's designed for your children.
1:26.8	Their ingredients are ones that you would find in your own kitchen. They have four different flavors,
1:29.2	chocolate chip, apple cinnamon, strawberry, and chaco banana. And the chocolate chips, guys, that they use,
1:34.9	are sweetened with dates. So the chocolate chips don't even have cane sugar in them. All of their
1:39.3	bars are refined sugar-free. They're school-friendly. They're gluten-free. They're top allergen-free.
1:43.7	They're just, they hit this out of the park. I so love and believe in what they're doing so
1:49.5	very much, so passionate about this. And I'm excited to bring them to you. You can find them right now
1:55.7	on their website. And I'm going to share a code and a link for you guys if you want to try them
	...

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