Jamie Schwartzman, Chief Creative Strategist & Founder, Flux Branding
Unlocking Your World of Creativity
Mark Stinson
5 • 1.3K Ratings
🗓️ 4 August 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
Welcome back to Your World of Creativity, the podcast where we explore the minds of creative professionals around the world to uncover how they bring ideas to life.
Today’s guest is Jamie Schwartzman, Chief Creative Strategist and founder of Flux Branding. With over 25 years of experience, Jamie has helped transform businesses through bold storytelling, innovative strategy, and his signature IDEA Method. He’s a trusted advisor, a creative force, and a name you might recognize from Gordon Ramsay’s Food Stars.
1 – The Power of Brand Transformation
You’ve led rebranding efforts that have had measurable impact—like helping Motor Car Parts of America go from $2 to $38 a share. What are the core elements of a transformational brand strategy that delivers results like that? What do many companies get wrong when they try to ‘refresh’ their brand?
2 – The IDEA Method
Your IDEA Method is a four-step branding process designed to reduce risk and reveal identity. Could you walk us through each of the four steps and share how you developed this framework?
3 – Branding, Storytelling & Authenticity
You often say that storytelling and authenticity are critical in branding. How do you guide companies to uncover and communicate their true identity, especially if they’ve been operating on ‘autopilot’ for years? How do you balance bold creativity with the need for brand consistency and customer trust?”
4 – Leading Through Change
You say that ‘change is the only constant.’ That’s not just a tagline—it’s the core of your company’s name, Flux. What advice would you give to business leaders struggling to embrace change creatively?
5 – Trends, Lessons & Food Stars (4 minutes)
You’ve been featured as an Expert Brand Strategist on Food Stars and you write the ‘First Tuesday’ newsletter. What branding trends are you watching right now, and what’s one key insight from your work that our listeners can apply today?
Jamie, thank you for the wit, wisdom, and perspective you’ve shared with us today. It’s been fantastic to hear how creativity, clarity, and strategic storytelling can truly move the needle for brands.
This episode was brought to you by our friends at White Cloud Coffee Roasters. Get 10% off your first order when you use the code CREATIVITY at checkout. Visit WhiteCloudCoffee.com.
Thanks for listening to Your World of Creativity. Be sure to subscribe, rate, and review our show on your favorite podcast app. And come back again for the next episode, where we continue to explore how creative professionals inspire the world.
Transcript
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| 0:00.0 | Welcome back, friends, to our podcast, Your World of Creativity. |
| 0:03.9 | The podcast, we explore the minds of creative professionals all around the world to uncover |
| 0:08.9 | how they get inspired, but also how they organize ideas and ultimately how we gain the |
| 0:14.5 | connections and the confidence to launch our work out into the world. |
| 0:19.3 | And today we're going to explore this idea of embracing change |
| 0:23.4 | and transformation in business and in life through creative branding. My guest is Jamie Schwartzman. |
| 0:30.6 | Jamie, welcome to the show. Thanks for having me. I'm excited to talk about change. It's really |
| 0:36.1 | the basis of all my work. And the company that you work |
| 0:41.7 | for and founded Flux Branding, so Flux in and of itself, now you're the chief creative strategist |
| 0:48.0 | that founded this many years ago, to really transform businesses. And I wanted to talk about this |
| 0:53.9 | idea. |
| 0:54.7 | Sometimes when we say branding, people are like, oh, nice logo, nice design, nice color palette. |
| 1:00.6 | But I think you're trying to drill into maybe some measurable impact. |
| 1:05.4 | What can a brand really do for a business? |
| 1:08.3 | First, I think that literacy around brand is still developing. I've been doing |
| 1:13.9 | brand now for decades. And at the beginning, I had to do a lot more explaining of what brand is |
| 1:20.5 | really all about. But brand is much more than just graphic design. It's much more than visuals. |
| 1:26.9 | Brand is really about meaning and about story. |
| 1:30.2 | And the benefits of it is engagement. And I would say engagement, not only, a lot of people think |
| 1:36.8 | a brand is something that is reserved only for sales and marketing. But brand is really about |
| 1:41.6 | culture and establishes really who are we, what are we all about? |
| 1:45.7 | So this engagement isn't just about engaging customers for loyalty. |
... |
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