This is The Playbook.

So Dave Meltzer with Entrepreneurs, The Playbook.

Man, do I have an executive for you?

He's an executive in my favorite sport.

I just wish I was a little better at it.

Jamie Ledford is here, president of Golf Pride.

And anyone that knows golf knows Golf Pride.

They're the leader in the clubhouse when it comes to grips,

especially welcome to The Playbook, Jamie.

Oh, great. It's great to be here.

Great to have you.

Now, you know, there's a lot of different components in sports.

And I've been blessed to be in the business of sports for so long.

And yet the size scope and scale of the audience really makes these little businesses really big businesses.

And you wouldn't think about golf grips as being a huge business.

But how many golf grips are sold a year?

Yeah, so, you know, they are probably not quite a hundred million, you know,

golf grips sold a year, you know.

We make, you know, 50 million, you know, a year.

So, like, you're right.

It's often overlooked category.

There's not a lot of like regular industry stats on it because of that.

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