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The Playbook With David Meltzer

Jamie Ledford on Scaling a Niche Market through Innovative Design | The Playbook

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Entrepreneurship, Careers

4.91.9K Ratings

🗓️ 6 July 2023

⏱️ 19 minutes

🧾️ Download transcript

Summary

David is joined by Jamie Ledford from Golf Pride, a leading provider of golf grips. He shares in-depth knowledge about the golf grip industry, highlighting the influence of their products on millions of golfers every year. Jamie elaborates on the significance of the Global Innovation Center at Pinehurst and the ongoing research on the impact of grip wear on a player's performance. He provides interesting anecdotes about the evolution of golf grips and explains how Golf Pride is championing the cause of custom grips to enhance player experience and performance. This episode is a must-listen for anyone interested in understanding the integral role of golf grips in the sport.

Transcript

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0:00.0

This is The Playbook.

0:07.0

So Dave Meltzer with Entrepreneurs, The Playbook.

0:10.0

Man, do I have an executive for you?

0:12.0

He's an executive in my favorite sport.

0:15.0

I just wish I was a little better at it.

0:17.0

Jamie Ledford is here, president of Golf Pride.

0:20.0

And anyone that knows golf knows Golf Pride.

0:23.0

They're the leader in the clubhouse when it comes to grips,

0:26.0

especially welcome to The Playbook, Jamie.

0:30.0

Oh, great. It's great to be here.

0:32.0

Great to have you.

0:33.0

Now, you know, there's a lot of different components in sports.

0:37.0

And I've been blessed to be in the business of sports for so long.

0:41.0

And yet the size scope and scale of the audience really makes these little businesses really big businesses.

0:49.0

And you wouldn't think about golf grips as being a huge business.

0:54.0

But how many golf grips are sold a year?

0:58.0

Yeah, so, you know, they are probably not quite a hundred million, you know,

1:04.0

golf grips sold a year, you know.

1:07.0

We make, you know, 50 million, you know, a year.

1:13.0

So, like, you're right.

1:16.0

It's often overlooked category.

1:19.0

There's not a lot of like regular industry stats on it because of that.

...

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