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Welcome to the Eric Mataxis show. Did you like your gravy sick and rich and loaded with

karemi mushrooms? If no one was looking, would you chug the whole gravy boat?

Chug, chug, chug, chug. Stay tuned. Here comes Mr. Chug-a-Lug himself, Eric Mataxis.

Welcome back. We continue our conversation with James Lindsay. I didn't say earlier,

but you James are the founder of new discourses, which is a journal, like an actual journal,

where you maybe people would want to read what you write or what is written in new discourses,

and you've written a number of books. So this kind of blows up and you and your colleagues become

famous for having pulled off this brilliant hoax on the insane academic world, woke, super woke,

academic world. So the Wall Street Journal got involved. We cooperated with the journalist

there pretty much from the beginning, and she ends up breaking the story in early October of 2018.

The New York Times put it on the front page, believe it or not, on October 5th. They actually

gave us, have a copy still to this day. They gave us fair treatment. They didn't exactly give us

a glowing review for a recommendation for what we had done, but they gave us quite fair treatment,

even in the New York Times, and it ended up blowing up all over the place. I think it made the

print edition of newspapers around the world in over four or five hundred places. Even the South

China Daily had us with a photograph of us in their newspaper, which, you know, this from Shanghai

mainland China, and they had talked about this. So it really made worldwide headlines for, you know,

about a month or so, and ended up, we were on just about every show in the world, maybe accept yours,

just teasing you. But for a while, I mean, Joe Rogan had Peter and I on, and that got a ton of

...