Defying Limits: The James Lawrence Story
Join us in this week’s Team Never Quit Podcast for an awe-inspiring conversation with James Lawrence, a man who turned his failures into a catalyst for extraordinary achievements. Known as the “Iron Cowboy”, James has set multiple world records in the world of triathlons and endurance sports. From barely finishing his first 5k at 28 to completing 50 full-distance triathlons in 50 states in 50 consecutive days, James's journey is a testament to the power of mental fortitude and relentless determination.
James didn’t grow up as an endurance athlete. At the age of 28, he struggled to finish his first 5k. However, this initial failure ignited a competitive spirit within him and a desire to achieve what seemed impossible.
James Lawrence’s story is a powerful reminder that our limitations are often self-imposed and that with determination and focus, we can achieve incredible feats. Whether you’re an athlete, a professional, or someone looking to push past personal barriers, James’s journey offers valuable insights and inspiration.

In This Episode You Will Hear:
• My dad was a firefighter my entire life. He was out there serving and saving. (2:59)
• My life changed at the Calgary Stampede. I entered a contest to see who could ride the giant Ferris wheel for the entire 10 days of the stampede. I won the contest. (3:43)
• I’ve been a dreamer my entire life. (4:53)
• I’m really good at forgiving myself for mistakes that I’ve made in the past. (4:57)
• I don’t see things as good or bad in the ups and downs of life. I see them all as opportunities. (7:00)
• I could become “woe is me” and become a victim of the economy and the circumstances that was happening. I tried to fine the positive from it. (8:45)
• I think 1 door closes and 10 doors open. (10:22)
• When you do something and reach that mountaintop, your perspective changes on what’s possible because you’ve changed. (11:43)
• We broke the world record for the most Half Ironmans in a year. It was 22 Ironmans in 30 weeks. (12:44)
• In 2012 we did official, full-length Ironman races. We did 30 Ironmans in 11 countries in that year. (12:58)
• I’m just trying to find out what my limits are as a human. (14:12)
• I love setting new standards. (14:26)
• In 2015 after the second world record, we did 50 Ironmans in 50 days through all 50 states. (32:23)
• In 2021, we did 100 consecutive Ironmans – An Ironman a day for a quarter of a year, 14,000+ miles to raise money to eradicate sex trafficking. (32:48)
• What I’m most excited about is our new book: Iron Hope. (33:22)
• Constantly show up and pursue greatness for yourself. (38:06)
• Sometimes in life we’re gonna have to get up and do things when we don’t want to. (39:29)

Socials:
- ironcowboyjames
- https://www.ironcowboy.com/

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- IG: team_neverquit , marcusluttrell , melanieluttrell , huntero13
- https://www.patreon.com/teamneverquit

Sponsors:
- Navyfederal.org
- drinkAG1.com/TNQ
- ghostbed.com/TNQ [TNQ]
- Shadyrays.com [TNQ]
- Hims.com/TNQ
- Shopify.com/TNQ
- mackweldon.com/utm_source=streaming&utm_medium=podcast&utm_campaign=podcastlaunch&utm_content=TNQutm_term=TNQ

- PXG.com/TNQ
- Aura.com/TNQ
- Moink.com/TNQ

- TAKELEAN.com [TNQ]
- usejoymode.com [TNQ]
- Shhtape.com [TNQ]
- Policygenius.com