You get to decide the story.

Like, it's totally, it's a blank slate.

So what people have told you who you are, what you are, what you're capable of,

ignore all that because they don't know.

And you can choose something else.

It's just a choice.

Hey there.

I'm Matt Diavella and welcome to my short form podcast, Three Rules.

Each episode, I ask a guest to share three rules that help them find success and happiness.

Today, I'm joined by James Hoffman, world barista champion, author, entrepreneur, and widely

considered the godfather of coffee YouTube.

Through his videos, businesses, and best-selling book, The World Atlas of Coffee,

James has helped millions of people understand coffee on a deeper level

and probably spend a little bit more money on coffee gear than they planned. Speaking for myself,

I'm really excited to get into your rules and learn a little bit about how you've been able

to navigate this trajectory of success and happiness as a creator.

So let's jump right into it.

What's rule number one?

So I'm going to do a little bit of business and then I'll do a little bit of kind of personal

stuff.

I will say from the beginning, I was excited to do this, but also terrified because I feel

like I'm not the person to give rules for living, I guess.

...