Todays guest is a man who has travelled an usual path to where he is today. Starting as a musician working in the church full-time, he worked hard at delivering the kind of music that inspires, and touches the soul. But like all entrepreneurs that awake one day with the realisation that they aren’t where they want to be in life, he was the same. He awoke one morning with the realisation that the potential that he knew was in him, just waiting to be unleashed on the world was not being delivered to the people that could use it most. But who where those people? How can you transform from a church musician to a mover and shaker that is creating success all around them? Well opportunities to find your true path in life, can come from the most unexpected sources, and in our guests case it came from someone very close to home. Writing an advertisement for his wife’s music studio, he was astonished and of course very pleased to find his ad produced 400% return on investment. And after selling $50,000.00 of pipe organs in one month, he realised that he had made the step, and created a real business that he could develop for himself and his flourishing portfolio of clients. So how did he do it? What strategies did he use to quite literally become a copywriting overnight success? And more importantly, why did that untapped passion lay dormant for so long? Well lets find out as we bring onto the show to start joining up dots, the one and only, James Clouser