This week on London Real, we have the entrepreneur, podcaster, and best-selling writer James Altature.

Ideas are really the currency of this economy.

If your idea... are really the currency of this economy.

If your idea muscle is left alone for too long, it actifies.

I was good at making it and they're not good at keeping it.

You shame yourself in new creative... was good at making it and they're not good at keeping it.

You shame yourself in new creative ways every week.

It was one point, literally, I lost about a million dollars a week.

And some of the feedback means you lost money.

So you have to take that as feedback.

Once you combine two ideas, even if I wasn't the best in the world here, and I wasn't the best in the world here and I wasn't the best in the world

here once you have an intersection you're the best in the world at the

intersection. On Sunday London Real presents James James Altature, choose yourself.

People have a cognitive bias that the business they are working on

is the best business mankind has ever seen.

So you always have to make sure you're not smoking crack about your business. You're going to.