The Summer of 1998 America is gripped to a Major League Baseball's home run chase.

With Hulking superstars Mark McGuire and Sammy Sosa both vying to break Roger Maris'

record of 61 dingers, sports networks preempted their normal programming to air each ball

players at bat live.

By season's end, both had heroically broken the mark and were co-recognized as sports

illustrated sportsmen of the year.

In 2003, Barry Bonds, a once-ly the wierry athlete who oddly developed a massively muscular

frame and gigantic head in his mid-30s, again set the record with 73 bombs.

But soon after, the secret to these sluggers success was revealed, they'd been using

anabolic steroids, a process commonly referred to as juicing.

And today, this one's golden age is now viewed as a dark stain on America's pastime.

But juicing had another connotation back in the 90s, as a health food craze involving

liquefying fresh fruit, with juice bars proliferating at strip malls across the country.

And the most successful of those came by a way of Cal State San Luis Obispo graduate Kirk

Perrin, who borrowed money from his mom to open a store called Juice Club.

It was a hit with the locals and in short order expanded nationwide, rebranding to drop

the club concept for a more offbeat and inviting name.

But fruit juicing suffered a scandalous setback of its own.

In 2003, Dr. Atkins' new diet revolution became the Bhagavad Gita for the low carb craze.

As this diet restricting grain and sugar consumption displaced the longstanding low fat approach,

juice abruptly flipped from being viewed as helpful and nutritious into a vices dangerous

as sugary soda.

...