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Welcome to Recode Media with Peter Kafka.

That is me, and today we're talking to Jake Hurwitz and Amir Blumenfeld. These are two comedians who got their start on the internet. They've thrived there, even while they've had to adapt to some roadblocks they found in traditional media. And we're going to come back to them in a minute. First, I just wanted to point you guys to a story you may have seen. He wrote it last week. It's about Facebook's plans

to launch its own substack. And the big news here, which I didn't fully process until I just about

finished the story, is that this really isn't a substack. That is, it's not a platform where anybody

can publish their own newsletter. Instead, Facebook is essentially hiring a crop of journalists and

writers to make newsletters

for Facebook.

So yeah, they're hiring journalists to make journalism and that's what a media company does.

When Facebook says it's not a media company, we can stop having that debate.

We could stop having that debate years ago, but we're past it now.

And it kind of is a big deal.

We should all just pause to think about Facebook hiring journalists to make journalism. Some of us thought we'd always get here and some of us didn't

think we'd get here, but we're here now. And also, this comes as lots of the big platforms,

Facebook and Instagram, TikTok, and YouTube and Snapchat, are all spending a lot of time talking

...