Jackie Aina Unfiltered: Beauty, Business, and Breaking Barriers Part 1
Naked Beauty
The Naked Beauty Podcast
4.7 • 1.2K Ratings
🗓️ 26 August 2024
⏱️ 53 minutes
🧾️ Download transcript
Summary
Sir John and I had the pleasure of sitting down with Jackie Aina, the original YouTube It Girl turned entrepreneur and advocate. For the past 15 years Jackie has shaped conversations about Black women in beauty on every major social media platform. In part one of our conversation we talked to Jackie about what inspired her to create content initially and how having a presence online has changed over time. Jackie also talked about her relationship to beauty as a child, the strategy behind transitioning from beauty to lifestyle content, and how she sustains loving friendships IRL.
Tune in as we discuss:
- Why Jackie still prefers longform content
- Her experiences encountering colorism as a child without internalizing it
- How to skillfully explore difficult topics with a diverse audience
- Ways to identify and recover from burnout
- Why you can’t have great friends without being one
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Transcript
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| 0:00.0 | I'm working on the tree. |
| 0:06.0 | Hello, hello, I'm Brooke DeVart. |
| 0:08.0 | And I'm Sir John. |
| 0:09.0 | This is such an incredible episode. |
| 0:11.0 | We are sitting with Jackie Aina. |
| 0:14.0 | Yes. Oh g. Oh g. |
| 0:16.2 | Influ. Influencer, literally pioneer guys. |
| 0:19.0 | Yes, we're gonna unpack the full episode at the end, |
| 0:21.6 | but I just have to give a bio so people really understand |
| 0:24.8 | just her influence in the industry. Jackie Eina is a Nigerian American beauty |
| 0:30.4 | you tuber and entrepreneur after being told that certain makeup trends she wanted to try |
| 0:34.8 | just weren't right for her complexion, |
| 0:36.4 | Jackie became determined to create videos |
| 0:39.0 | about the products and looks she loved that could work for anyone. |
| 0:42.4 | Since starting her YouTube channel in 2009, looks she loved that could work for anyone. |
| 0:42.5 | Since starting her YouTube channel in 2009, |
| 0:44.9 | Jackie's audience has grown to 3.5 million subscribers |
| 0:48.0 | on YouTube, 2 million followers on Instagram, |
| 0:51.2 | and 3 million followers on Tik-Toc. she uses that audience to further her goal of advocating for the |
| 0:56.2 | visibility of people of color in the cosmetic industry, something she's done |
| 1:00.3 | since the very beginning of her 15 plus year career. |
| 1:05.5 | In July 2020, Jackie co-founded her business Forever Mood, launching with a line of candles, |
... |
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