It's Monday morning everyone. Welcome to Cafferoo Cast. I got Frank the tank across from me. He finally stopped doing his real job to hop on the podcast again.

Yo.

And today is a super special day. Mostly I have to say one for who this guy is, what he's done for the country.

Number two, he is giving me road marks book to listen to. I, I, I, I've listened all three of your books straight through. So it's Jack Carr, man. Thank you for coming on.

Guys, thank you so much for having me. I'm fired up to be here and you listen to him. Man, people really like the, uh, the audio books. I didn't really know that.

Of course, the space, but those things are popular. So Frank and I listened to when we're driving back and forth to hunts, American assassin.

But after about 14 of those, they get a little barney right they go a little crazy after while like it's hard to remember what that even happened on the first one. And so.

I was trying to find a good realistic book, which American assassin maybe not be right there where yours. When you're talking about, I mean, you can tell you have a background in what you are talking about because there was not at one time where I'm like, oh, that's bullshit.

Yours were very realistic as far as from the tactical side of things and as well as human emotion in general. Is that something.

You've always wanted to do even way, way back in your military days. Did you always want to write? Yeah, way before the military days. Yeah, the two things I wanted to do growing up were one certain my country uniform. I was just drawn to that from a very early age. And I think that's because we had some family history there. My grandfather was killing World War II. So I grew up with old black and white photos of him with his plane and silk maps. They used to give aviators back then that sort of thing. So I just knew that was my path. And then back in the 80s.

Like a lot of the information I got about the military was from the pages of fictional thrillers. So about each 10 or so for sure by six grade for sure by age 11. I was reading things that my parents were. So I was reading a hunt for red October that came out right about that time. David Morales series, starting with brother for the Rose, which really combined the best aspects of UK like British spy fiction and US spy fiction. So like Ludlow and pluck array.

And then I just I just knew that one day I would write thrillers in that genre. So those were the two things I wanted to do. And then I got down to the last kind of the wire on my time in uniform. It was very evident that my family needed me. So I was creeping up on that 20 year mark and decided to get out and start writing. That was the that was the next dream. So I've always wanted to do it.

Go on. I'm going way back into the rogue warrior days before he kind of I just say went sideways. Obviously he went, you know, nonfiction fiction back and forth. But you know those books I read when I was a kid and then when I was in the in the army.

And then I'm not much of a reader is the problem. But I am a grade A first class. I have a PhD in audio books. They're perfect. And so when when those came out, it was it was a huge for me because I it's not that I don't want to learn. It's more of a time thing. I just don't have as much time. But I do a lot of backpack cardio and working out. And so the audio books are huge for me. And did you expect these to do as well as well as the audio books?

Yes they have because I looked at the reviews. They're unbelievable. I mean the books that they're just kicking ass. Did you were you timid like I hope this doesn't flop or were you pretty solid when you came out with them.

Yeah. So you know, you're always hoping that what she's what happens if this doesn't work. I guess, but not much. You know, I didn't spend too much time worried about that. I kind of my expectation was that I would be just the same as those guys I was reading in the 80s and 90s.

That's because that's just was in my mind from such an early age. So I wasn't really I didn't waste too much bandwidth on you know how hard it is to get published or what if no one reads this. I just expected them to do well. I expected to make New York Times list. I expected.

It's a good option by me list Hollywood star. I expected all that stuff to happen. And it did. And you know, there's a few reasons for that. I think, but a lot of it is that foundation I had very early on.

And then when I stepped into this thing, I got into nothing about social media and you know, nothing about marketing and you know, nothing about any of that. And it became very evident right off the bat that as an author, if you wait for your publisher to do all that for you, you'll be waiting a long time.

They have thousands of authors that are out there that all want the same thing. So I looked at it as kind of, hey, these this time and the Schuster is invested in me. They gave me this break. They don't only anything. It's not now it's time for me to prove myself to them.

So I had dove in and looked at what people not even not even in publishing were doing because that wasn't the best example, but looking at other businesses across industry and seeing how they were marketing, how they were branding, what's co branding, what's advertising, what's a budget, what's how do you social media effectively all those sorts of things. And that took a lot. That was a lot more energy intensive than I thought it was going to be, but it's all part of it.

It's just like a startup and you have to do all the same things that you guys have to do for your business. You have to do as an author. You have to do if you're starting a computer company in your garage in the 80s or you're starting a coffee company today or whatever it might be.

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