Summary
Transcript
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| 0:00.0 | This is Planet Money from NPR. |
| 0:07.1 | When Renita Davis doesn't know what to wear, she has a backup plan. |
| 0:11.0 | My immediate default is a tippy and something. |
| 0:14.4 | A tippy and jeans, a tippy and a pair of slacks like that is my default. |
| 0:20.8 | You can't figure it out. |
| 0:21.8 | Renita grab a tippy. |
| 0:22.8 | The tippy. |
| 0:23.8 | It's a sweater made by J. Crue. |
| 0:25.3 | It has a round neckline. |
| 0:26.8 | It's a light marino wool. |
| 0:28.4 | Perfect for her job as a professor at the University of Kentucky. |
| 0:31.5 | You could wear the sweater by itself. |
| 0:33.6 | You can also wear it under a blazer. |
| 0:35.6 | And it just transcends the seasons. |
| 0:38.2 | I love, love, love. |
| 0:40.6 | Like, love the tippy. |
| 0:42.6 | J. Crue knows that its customers love the tippy. |
| 0:45.6 | They have a loyal following of people like Renita. |
| 0:48.4 | So they figure, what if we give them the tippy but different? |
| 0:53.6 | In 2014, they roll out the tilly. |
| 0:56.7 | They bill it as the tippy's, quote, shrunken cousin. |
| 1:00.4 | I was like, no, no, no, no, no, no, no. |
... |
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