An Instagram post gets an unexpected boost. A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media

start and is made. It's a different kind of fame. That's not always as glamorous as it looks.

From Spotify and the Ring or Podcast Network, I'm Alyssa Bereznek.

You can listen to this blew up on Spotify or wherever you get your podcasts.

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Hello, I'm Ian Stulling and I'm with one of McCain's farmers who grow their potatoes.

Hang on, these are odd-looking potatoes.

That's kale, Ian.

You do know you need potato to make chips, right?

Yes, but we don't just grow potatoes. We actually rotate different crops to help keep the soil healthy.

So we eat McCain chips. I'm helping do some good.

Exactly, yeah. You're supporting the move to regenerative farming.

By the way, I do know the difference between kale and potatoes.

Of course you do.

...