J.A. Adande On Steelers + Dodgers Dynasties, The Myth Of Michael Jordan, NIL, LIV Golf Crashes Out
The Colin Cowherd Podcast
iHeartPodcasts and The Volume
4.4 • 1.1K Ratings
🗓️ 29 April 2026
⏱️ 42 minutes
🧾️ Download transcript
Summary
Colin is joined by legendary sportswriter, commentator and the Director of Sports Journalism at Northwestern University, J.A. Adande to talk about his new sports podcast with Chuck Todd called “Dynastic”, which does deep dives into some of the most legendary franchises in sports history.
They begin with the LIV Tour looking like it’s going belly up and why it wasn’t treated seriously by the broadcast networks & sports media. They discuss the questionable ethics of LIV being funded by the Saudi Arabian sovereign wealth fund and the potential of that type of money flowing into the coffers of other American sports leagues (3:30).
They move to Dynastic choosing the 70s Steelers as one of their first dynasties to cover, and what J.A. learned about covering that team. J.A. explains how the Steelers were ahead of the curve on drafting from HBCUs and why being racially progressive was a huge reason for their success (10:30).
They pivot to the Dodgers and discuss the lasting legacy of Sonny Koufax despite his career being so short, and why international players have long been a key to the Dodgers success (16:00).
They discuss the longstanding MJ vs LeBron debate and compare the major differences in the eras they play in, and J.A. explains that there were two different eras of Michael Jordan and how Jordan eventually became trapped by his fame (25:00).
They break down the massive changes to college sports in the NIL era and why it’s ultimately been a net positive for both the athletes and the fans and J.A. argues they should professionalize the relationship with player contracts (30:30).
Finally, they discuss the current state of sports journalism and J.A. emphasizes the distinction between sports journalism & sports media, and explains his worries about the future of the journalistic side of the business (36:00).
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Transcript
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| 0:00.0 | This is an I-Heart podcast. |
| 0:02.6 | Guaranteed Human. |
| 0:05.4 | The volume. |
| 0:07.7 | Today's show is brought to you by our presenting sponsor American beverage. |
| 0:12.0 | If you think about some of the most iconic drinks in the country, the ones you grab at a barbecue, |
| 0:16.9 | the ones you raise to celebrate your team that have been part of your story for decades, |
| 0:21.4 | Coke, Dr. Pepper, Pepsi. There's something people don't always think about. The companies behind |
| 0:25.4 | those brands are still making their drinks right here in the U.S. While there's a lot of talk |
| 0:28.8 | about bringing manufacturing back, America's beverage companies never left. They're American |
| 0:33.0 | companies making American products with American workers in America's hometown. So 275,000 men and women across |
| 0:39.1 | all 50 states, real jobs, good paying jobs, the kind of jobs you can raise a family on. So more than |
| 0:44.4 | 100 years, those brands have been part of everyday lives and they're still here, still investing, |
| 0:48.7 | still operating in communities around the country. So if you care about strong local economies |
| 0:52.7 | and companies that walk the walk, |
| 0:54.6 | check out the good work and what they're doing at we deliver for America.org. |
| 1:06.2 | He's the director of sports journalism at the prestigious Northwestern University of the Big Ten. |
| 1:12.3 | Before that, Washington Post, Chicago Sun Times, L.A. Times. J.A. Adonde now has a podcast with Chuck |
| 1:19.1 | Todd called Dynastic, where they do really deep dives on dynasties and stories. And why do these dynasties become dynasties? They did one on the 70s |
| 1:31.0 | Steelers, which is when I sort of got introduced to the NFL. It was the Raiders. It was the Steelers. It was |
| 1:36.8 | the Dolphins. It was those late West Coast Sunday games with the sun coming down in Oakland. |
| 1:43.3 | And I think it's interesting, Jay, we've known each other for many years. |
| 1:46.5 | Today, five minutes ago, before we started this podcast on Wednesday, |
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