ITL034 : Why You Need a Platform (feat. Author, Speaker, and Publisher Michael Hyatt)
In the Loop with Andy Andrews
Matt Lempert
4.9 • 614 Ratings
🗓️ 11 May 2012
⏱️ 36 minutes
🧾️ Download transcript
Summary
This week’s guest, Michael Hyatt, is the former CEO and current Chairman of Thomas Nelson Publishers. He is also an author and speaker and blogs every day at MichaelHyatt.com. You can also follow him on Twitter. He and Andy discuss why building a platform for yourself is more important (and easier) now than ever. You also get to hear Andy sing part of his famous “Happy Birthday” song!
Andy would not have a career as an author if it were not for Michael
· He was the CEO of Thomas Nelson when Andy was attempting to publish The Traveler’s Gift
· Michael showed Andy’s manager, Robert, how to write a great book proposal for The Traveler’s Gift
· Andy gave the manuscript to Michael’s wife, Gail, which led to the contract for the book
Michael’s new book, Platform: Get Noticed in a Noisy World, is being released on May 22, Andy’s birthday
· Andy says this is one of the few new books that will actually break new ground for readers
· This is the book Michael wishes he could put in the hands of every author he ever had to turn away as a publisher because they didn’t have a platform
· The game has changed because it’s easier now than ever to have your own platform thanks to the Internet and the rise of social media and blogging
· This book will show you, step-by-step, how to build your platform
· This is a book for anyone who thinks they may want to write a book, for anyone who wants to increase the membership in their church, for anyone who wants to become a speaker or performer
One problem today is that so many people are waiting to be picked. They think no one will ever notice them.
· Because of the tools available to us now, that excuse is gone
· If you want to know how to utilize those tools, Platform will show you how
· The best time to build a platform is before you need it
· The best time to build one was 10 years ago, the second best time is today
If you purchase Platform during the first week of its release, you can e-mail the receipt to Michael and you will receive $375 worth of free bonus content. For more information, go to MichaelHyatt.com/Platform.
Questions for Listeners
· What topics would you like to hear covered in future episodes of In the Loop?
o Phone: 1-800-726-ANDY
o E-Mail: InTheLoop@AndyAndrews.com
o Facebook.com/AndyAndrews
o Twitter.com/AndyAndrews
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to In the Loop with Andy Andrews, a unique opportunity to see life from a different |
| 0:07.4 | perspective with New York Times bestselling author, Andy Andrews. Now here's your host, Andy Trob. |
| 0:15.0 | Well, hello, everyone. Welcome back to another episode of In The Loop with Andy Andrews. I am your host, |
| 0:19.9 | Andy Trob. And today, Andy is going to share some more powerful and simple principles, and he's going to be doing it with his friend. We want to welcome my friend, Andy's friend, and blogging hero, publishing guru. We'll go on and on later. But Michael Hyatt, welcome to the show. Thanks, Andy. Good to be with you. Mike, how are you doing? Doing great, Andy. Thank you. I was just, I was sitting there laughing when Andy Trowb is introducing and Andy Andrews and here's your host, Andy Trob. And what Andy has today is Andy's friend. I was like, oh, good grief. This is a little confusing. I'm glad we have a |
| 0:55.2 | mic on here. We do. I'm glad I know both your voices, but we're good. Well, Andy and Mike Hyatt go |
| 1:03.5 | way back. And so we're going to explore that. Also talk about, you've got a new book coming out, |
| 1:08.9 | Mike, later in May. And what people don't know, |
| 1:13.8 | a lot of them, is your history. Now, Mike, I know you've listened to the show before, |
| 1:17.6 | but Andy has mentioned you several times. I appreciate that. All good stuff, all good stuff. |
| 1:23.2 | But, you know, I want to jump right in if that's okay. You know, you guys talk on a regular |
| 1:27.6 | basis. So, like, what's the relationship like? Are you, you know, direct messaging on |
| 1:33.8 | Twitter? Are you going out to dinner? What's the connection you guys have? Because you don't |
| 1:37.8 | live near each other. So how do you stay connected? Yeah, unfortunately, we don't. But |
| 1:42.1 | when Andy comes to town, which he often does because his manager lives here, we try to get together, usually an impromptu dinner. |
| 1:49.4 | Of course, I read what Andy, or what Andy writes, everything he writes, follow him on Twitter. |
| 1:55.5 | And, you know, even left a voicemail for Gail, my wife, this week. |
| 1:59.5 | Really? |
| 1:59.8 | I knew you were going to bring this up. Do we have the clip? Do we have the clip? No, I'm kidding. Oh, I wish we had the clip. It is classic because Andy's done this every year for a couple years in a row. And he's got an amazing singing voice. Let's just start with that. I mean, he would be awesome on a cruise. |
| 2:14.2 | You know, kind of like a big level cruise. I would be good on a cruise. I don't know if that was a compliment or not, but that's not a compliment. Okay. All right. It's one of those kind of things where I can carry a tune and Josh Grobin can carry a tune, but it's two totally different sounds coming out of our mouth. |
| 2:15.9 | I think you got extra notes in your scale or something. |
| 2:17.1 | I do. |
| 2:17.6 | I do. |
... |
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