ITALIANBACH: GOING VIRAL IS JUST UNDERSTANDING HUMAN PSYCHOLOGY
Great Company with Jamie Laing
Jampot
4.6 • 636 Ratings
🗓️ 19 March 2025
⏱️ 65 minutes
🧾️ Download transcript
Summary
ItalianBach is a hugely successful digital star with close to 5million followers; he’s someone who relentlessly works and studies his craft so I was fascinated to have him in the studio to find out about not only how he’s building his business, but where that drive and motivation comes from.
Isaac chatted to me about how he chose his alias, ItalianBach, and his first forays into making content. Together we joked about some of our most embarrassing moments from being anxious children and how, despite experiencing burnout from time to time, the persistent desire to keep creating content will never abate.
This conversation was truly engrossing for anyone who loves YouTube and how sometimes the oldest and simplest tricks will always be the best.
You can also follow us on Instagram and Tiktok @greatcompanypodcast and if you've got thoughts, questions and comments, you can email us at [email protected]
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THE CREDITS
Exec Producer: Jemima Rathbone
Assistant Producer: Gurlina Heer
Video: Jake Ji & Ryley Kirby
Social Media: Laura Coughlan
Great Company is an original podcast from JamPot
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | Hey, it's Adam Grant from Worklife, a podcast from TED. |
| 0:05.3 | This episode is brought to you by FreshWorks. |
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| 0:35.7 | at freshworks.com. |
| 0:44.6 | This episode is very excitedly sponsored by Starbucks chilled coffee. |
| 0:49.8 | Now, some days are just go, go, go, running between meetings, recording the pod, trying to answer emails on the move. There's so much going on. It non-stop. But when you've hit what I call the midday |
| 0:55.2 | slump and the idea of making a coffee feels like too much admin, look no further than Starbucks |
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| 1:11.3 | gorgeously indulgent and sweet. Or if you like me, I need the maximum pickup on those |
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| 1:25.6 | grab a Starbucks, chilled coffee and lift up your every day. Find your favorite flavor in the chilled aisle. |
| 1:31.2 | Today's episode is sponsored by Guardian Jobs. Now, I talk a lot about the importance of |
| 1:36.6 | great company on this podcast. I mean, it's basically, it is the name of the podcast. And one |
| 1:41.7 | thing I've learned in business, to build a great company, you need great |
... |
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