This is the Gary V. Audio Experience.

Hey podcast, Joe from Team Gary here.

Today's episode is an interview that Gary did with Esquire Middle East, where he talks

about his fears in business and how he overcomes them in June.

Do you think there have been any kind of major winners over this time?

Either people or brands who have taken and ran with this?

100%. I mean, you have a whole slew of micro-antroponores that started mask brands and things

that nature. And then at the macro level, you have direct consumer brands that have massively

succeeded during this time. Anybody who's in the BTC or e-commerce

infrastructure game has benefited greatly in those who are not and have relied on physical

situations, has struggled to some degree. So, you know, there's been, there's always winners

winners, when there's a sea change. And I think the biggest winners are

direct to consumer infrastructure businesses, whether it's the delivery mechanisms,

aka the pipes and the shovels and things that nature or brands that are within that ecosystem.

So, I guess one of the positives out of all this is that it has forced some brands who are

resistant to kind of, I guess, jumping feet first, individual marketing and social media to get

serious. Do you think that will ever go away again? Do you think there'll be a natural correction

once the pandemic is over? Or are we here to stay? There has been a sea change.

I think we're here to stay. I think there'll be a back to using water. There's some leveling down,

but it won't go to free COVID levels. I think a lot of people have come to learn the incredible

importance of communicating in a modern way. And so, no, I think a lot of brands have built up

new muscles. And it's kind of like adding leg workouts or cardio workouts here to your workout

...