It’s P.C. gone mad – 50 years of Apple Computer

The Bunker – News without the nonsense

Podmasters

Politics, Government, Society & Culture, News

4.6 • 1K Ratings

🗓️ 1 April 2026

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Golden Apple… From the boxy, upstart Apple II computer to the world-changing iPod and iPhone and beyond, Apple Inc. has shaped both the digital world and our own reality since it was founded on 1 April, 1976. Steve Jobs and creators like Jony Ive brought sleek consumer design to the masses, saved the music business, and created the app industry – but Apple has also grown into a corporate behemoth which kowtows to Trump. On Apple’s 50th birthday, tech journalist Craig Grannell talks to Alex von Tunzelmann about how it became the world’s most valuable brand… the disasters that happened along the way… and whether Apple can survive the age of A.I. www.patreon.com/bunkercast Written and presented by Alex von Tunzelmann. Produced by Sophie Clark. Audio production by Robin Leeburn. Music by Kenny Dickinson. Artwork by James Parrett. Managing Editor: Jacob Jarvis. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production. www.podmasters.co.uk Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:27.4	Sign up for your $1 a month trial at Shopify.com slash setup.
0:39.9	Welcome back to The Bunker, News Without the Nonsense.
0:41.7	I'm Alex von Tanzelman.
0:45.1	Now, on the 1st of April, no joke, Apple turns 50.
0:50.1	Aside from making me feel like the old lady in Titanic, this is a huge milestone.
1:05.9	The company that started life in 1976 in Steve Jobs' parents' garage, when Jobs and Steve Wozniak launched the Apple One, is now one of the most valuable companies in the world, supposedly worth about $4 trillion, though it's hard to count accurately that high.
1:12.0	In the early days, most personal computers came as kits that hobbyists had to assemble themselves.
1:17.2	The Apple one was different. It arrived already assembled on a single circuit board,
1:22.5	a small step that hinted at something much bigger, a future when technology would become personal,
1:25.3	accessible, and eventually essential.
1:30.7	Over the following half century, Apple's diversified. The iPhone launched in 2007, changing the way billions of people interact with tech, putting the internet, entertainment,
1:36.4	everyday life in a device we carry in our pockets. Even the medium you're listening to you right now,
1:40.9	a podcast owes something to Apple's iPod system. But as Apple reaches
1:45.6	its golden anniversary, the company faces a very different landscape. The rise of AI,
1:50.6	geopolitical tensions between the US and China, antitrust battles at home in the US,
1:55.4	and questions about its political positioning in the era of Donald Trump, don't we all?
2:00.4	So, 50 years on, where does Apple stand
	...

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