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BLISTER Podcast

It’s Official: Freeride Skiing & Snowboarding are Going to the Olympics

BLISTER Podcast

BLISTER

Wilderness, Bike, Gear, Snowboard, Outdoor, Sports, Ski, Health & Fitness

4.8560 Ratings

🗓️ 13 July 2026

⏱️ 56 minutes

🧾️ Download transcript

Summary

It’s official: freeride skiing and snowboarding are becoming Olympic events. So Jonathan talks with Freeride World Tour co-founder & CEO, Nico Hale-Woods, about the process; the opportunities it represents for freeride athletes; and some of the potential risks and challenges. There are certainly a lot of strong opinions about freeride becoming an Olympic event, and today’s conversation will provide you with the backstory and context to inform your own.  

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TOPICS & TIMES:

Shoutout to BLISTER+ Members (0:00)

Freeride Goes to the Olympics (2:45)

Nico's Journey and Background (3:41)

The Evolution of Freeride (26:22)

Concerns & Opportunities in Olympic Inclusion (43:32)

The Future of Free Ride Comps (46:51)

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Transcript

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0:00.0

Hey, everybody, welcome back to the Blister Podcast on the Blister Podcast Network. I'm Jonathan

0:07.0

Ellsworth, and you can check out everything we're doing and reviewing over at blisterreview.com

0:14.0

and on our YouTube channels, Blister Review and Blister Studios.

0:23.9

Last week, it became official.

0:30.4

Free ride skiing and snowboarding are going to be Olympic events starting in 2030.

0:37.0

So in the wake of this huge announcement, I sat down with Free Ride World Tour co-founder and CEO, Nico Hale Woods, who has been pivotal

0:41.2

in this development, to talk to him about this process that has taken many years, how it

0:48.7

finally came to be, and why now?

0:52.3

We talk about the opportunities it represents for free ride athletes today and

0:57.9

some of the potential risks, challenges, and prospects. Now, there are certainly a lot of strong

1:05.1

opinions on this topic of free ride becoming an Olympic event, and this conversation that you are about to hear,

1:12.9

I think, will provide you with the important backstory and context to inform your own opinion.

1:21.2

Now, before we get going here, I want to give a shout out to a few of our newest Blister Plus members,

1:26.6

and that includes Antony in

1:28.9

Dylan, Colorado, John in Mill Valley, California, just renewed his Blister Plus membership.

1:35.8

We've got new member, Brian in Clarkston, Michigan, Forest in Bozeman, Montana, Mori in Hood River,

1:48.2

Oregon, Anna, who is a terrific physical therapist in Tacoma, Washington. Shout out to Anna and to on-site physical therapy, which is one of our

1:55.2

outstanding blister recommended providers. And then finally for today, we get to welcome Spencer in Denver, Colorado.

2:04.4

So if you want to know why more and more free rides skiers and snowboarders and also

2:10.2

mountain bikers and surfers and hikers and climbers are getting themselves covered by

2:15.7

Blister Plus, well then you just have to click the link

2:19.1

that we will put in the show notes.

...

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