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🗓️ 20 May 2021
⏱️ 3 minutes
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0:00.0 | It's Thursday and this is the Ramsey call of the day. Part of the Ramsey Network. |
0:06.2 | Joining me today is Ramsey Personality, Christy Wright. Today's question comes from Jennifer |
0:11.3 | in Pennsylvania. I have a side hustle and charge a fair price for my product. Some of my |
0:16.7 | customers are not financially secure and I feel bad taking their money. If I lower my prices, |
0:22.1 | it wouldn't be worth my time to do it. How can I stop feeling guilty for selling to them? |
0:26.8 | So this is an interesting question. I hear that same phrasing, Dave, when I hear people talking about |
0:31.1 | any type of sales, they say, I don't want to take people's money. Well, first of all, you're not |
0:35.1 | taking people's money. They're giving it to you |
0:37.6 | because of the value of the product or service you provide. But the other thing I would add to this is |
0:41.5 | if you're getting the wrong customer, you might need to look at your branding and your marketing |
0:45.5 | to get a customer that can afford what you're doing. Because you can't do it at a lower price. |
0:51.0 | You're already charging a fair price. Maybe there's something mixed up in your messaging that you are attracting customers that |
0:56.9 | cannot pay what you're charging and they're not a good fit for you then. |
1:00.9 | So you change your messaging to get a different customer that can afford the price that |
1:04.7 | you're charging, which is fair to you. |
1:06.4 | What we tell people all the time, David, the price that you charge should be fair to you |
1:10.7 | as a business owner and fair to the customer. |
1:13.2 | It needs to be fair both ways. |
1:14.9 | But this idea that you're responsible for their money management, you're not. |
1:18.4 | But you may want to look at your marketing if you're getting a lot of pushback that, you know, |
1:21.4 | these are not the right customers. |
1:22.5 | There's a not a right fit. |
... |
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