It's Not Easy Being Green: Green Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 23 July 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free, tisk, tisk,
0:24.1	and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:39.6	Due to popular demand, we've dug very, very deep into our archives and are pleased to
0:46.6	announce the re-release of episodes from the last season of The Age of Persuasion, and we've
0:52.7	remastered them to fit our under-the-influence format.
0:56.3	Here is an episode from 2011.
0:59.4	This is an apostrophe podcast production.
1:06.8	You're so king in it.
1:12.6	The score is up it in an instant. You're so king in it You're so king in it You're not You're not you're hungry
1:13.6	You're a good
1:18.6	You're not you when you're hungry.
1:32.6	You're a good hand with all feet.
1:56.8	You're under the influence with Terry O'Reilly. It was first created in 1874.
2:01.4	But its insect killing properties were not discovered until 1939.
2:06.8	It was called dichloro-diphenol trigloro-ethane, or DDT, for short.
2:14.9	It was also called the insect bomb in World War II
2:18.3	for its ability to control malaria among troops
	...

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