Hey, podcast. In today's episode, Brian will share with you a key component you need to focus on if you want to be successful. And trust me, it might be easier than you think. Take a listen and let him know what you think about this episode by connecting with him on IG or Twitter at Brian Undy. Enjoy. If you have a goal and that goal is worth having, it's going to take consistency. It's going to take time,

energy, and effort, right? And so if your goal, if you don't know why you want that as a goal or the

reason why you want it isn't worth it to you, you will quit. You will not be consistent.

That's like anything in life. You know, it's kind of funny. Um, if you kind of like peel back the onion, a lot of times how we do one thing is how we do everything. And that's what I'm saying. Like, this is an opportunity for us to like double down to, to completely shift to sharpen our sword. Um, but I would say it's either you got to, you got to create leverage on yourself. Like, why do you want want it? Like why do you really want it? You all seen, I mean, you might want to find this. This is a fun parable or it's a metaphor and it's a story that the hip hop preacher tells about the entrepreneur, you know, wanting to mentor. The mentor told him to meet him down at the beach at, you know, 5 a.m.

He's like 5 a.m.

He's like, maybe down at the beach at 5 a.m. And kid, you know, came down and met the mentor at the beach. He said, I want to get rich. I want to make millions of dollars. And he grabbed the kid and just dunked him under the waves, right? and just held him down there to where he could hardly breathe.

And he pulled him up.

And he said, are you sure you're?

And then he just dunked him back down there, right, and just held him down there to where he could hardly breathe. And he pulled

him up. And he said, are you sure you're? And then he just dunked him back down there, right? And the hip hop

preacher says, and he uses his personality. But he basically says, when he came up and he wanted

to breathe, he goes, when you want success, as bad as you wanted that breath, that's when

you'll start being successful. So I always say that,

you know, some people like can be motivated by what they want. But if they don't truly desired,

if it doesn't hurt bad enough, I don't know if they'll ever do what it takes to get there, right?

You have to be hungry. You can put a big, nice car on your vision board. I'm using this as an example

because I like cars. And that can motivate you or you can put the car you're driving on there and be

like, I never want to get in that thing again. My point is, is that sometimes it's not just what

we want. It's what we don't want that counts. But I think that, you know, for me, I think

it's just people getting a compelling vision that's going to wake them up early and keep them up late. Like, why do you hear successful people tell, say that, man, they just, they loved it. Like, you know, you know, you've heard the whole saying of find something you truly love to do and you never have to work a day in your life. Or if someone's hungry, they're eating up with it. Like, you know, you think about like the people like of today. Like, when are they going to stop? Like, when's Bill Gates going to quit working? Doesn't the dude have enough money? I mean, once he can't stop working? See, if he took the philosophy of the majority of people that we

talked to, he would have already been stopped, but that's why he's Bill Gates and he's not you. He doesn't want to be comfortable. He wants to push the envelope. He wants to grow. He wants to be more. He wants to do more. He wants to contribute. He wants to give back. But you can't give back what you don't have. So instead of like sitting in our box and waiting 20 years and look back and go,

what did I really do? You know, and then blame everybody. but you can't give back what you don't have. So instead of like sitting in our box and waiting 20 years and look back and go,

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