I'm going to get into the next story here I want to get to.

So this next story, maybe it doesn't have to do with the economy.

Maybe it does.

Being hot is now a job requirement.

How do you think I got this job, Pat?

So in the age of OZMPIC and micro-lifts, the pretty privileged gap is growing.

Emily Reynolds runs a PR company.

And with that responsibility comes to pressure to look young, she tells me.

She's 44, but often passes as younger.

Rob, can we see what she looks like?

She often passes as younger.

And that's by design.

Reynolds has tried Botox, filler laser facials,

hydro facials, and invests in expensive skincare products. She has a peloton and does intense

workouts, this LaBerry's boot camp. She's walking the precarious line, and she tells me between looking mature enough

to show she's an experienced professional who can run and mentor her team and young enough

to be relevant.

Even as she thinks critically about beauty standards imposed on women, Reynolds worries about what

would happen to her business and professional reputation if she abandoned her rituals and routines.

And what's going to happen as she continues to age.

How long will I be quote, unquote, publicly relevant, perceived as attractive, Reynolds says.

And when I'm not, what happens to me professionally?

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