It's Giving Glossy: Why K18’s Transformative, 4-Minute Hair Mask is *Actually* Legit with Co-Founders Britta Cox & Suveen Sahib
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 14 September 2022
⏱️ 44 minutes
🧾️ Download transcript
Summary
It’s what Kim Kardashian has been using to keep her bleach blonde mane smooth and shiny, so what makes the K18 hair mask so #DamnGood? Co-founders and husband-and-wife duo Suveen Sahib and Britta Cox are here to reveal the secrets behind the TikTok-approved K18 hair mask that’s like “silk-in-a-bottle.”
In today’s episode we find out:
- What K18 is, how it works and why the technology is like “Retinol for your hair.”
- What makes K18 different from other bond builders like Olaplex
- How to work K18 into your haircare routine, including for curly hair types
- Why some users may not be getting all of the benefits of K18 (hint - it could be your shampoo!)
- How the quick-drying, anti-breakage Aquis hair towel is linked to the science behind K18
- What the founders have up their sleeve next
*Exciting news - we’re doing a giveaway of K18. Follow us on TikTok an Instagram where we will reveal more details soon!
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Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | First of all, we believe less is more for hair. |
| 0:05.2 | So as a company, you would never kind of see us creating an arsenal of products. |
| 0:11.2 | To us, any, any, any product out there has to kind of a fit in |
| 0:14.8 | with why we can for doing it and how it's kind of a meaningfully changing your |
| 0:18.7 | hair experience and your life. If it doesn't do that, it has no purpose to be launched. |
| 0:24.0 | Welcome to Breaking Beauty, the podcast all about the breakthrough People, Products, and Moments in Beauty. |
| 0:34.0 | We're your host Jill Dunn and Carleen Higgins. |
| 0:37.0 | Hello and welcome back to Breaking Beauty Podcast. We're |
| 0:44.8 | Carleen and Jill two beauty editors turned podcasters and we're back on |
| 0:49.6 | this Wednesday with another episode where we're lazering in on an iconic product that has rocked the beauty |
| 0:56.2 | world, it's K-18. |
| 0:58.6 | And Karlina, remember you singing the praises of the K-18 hair treatment? |
| 1:02.1 | It was like late 2020. We did a |
| 1:03.8 | hashtag damn goods episode and you were |
| 1:05.8 | instantly hooked and you were like this has to be on everybody's top shelf. |
| 1:09.1 | And it ended up being a huge breakout product of 2021. |
| 1:13.2 | So the official name is called the K-18 |
| 1:15.9 | biomimetic hair science leave in molecular repair |
| 1:20.0 | hair mask. |
| 1:20.6 | That's mouthfall. |
| 1:21.8 | And the reason that I said that is because honestly you know that you |
... |
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