Hyram Yarbro’s 2.0: What Comes After TikTok, Canceling “Brutally Honest Reviews” & The Truth About Launching His Own Skincare Brand
Breaking Beauty Podcast
Dear Media, Jill Dunn and Carlene Higgins
4.7 • 954 Ratings
🗓️ 8 September 2022
⏱️ 46 minutes
🧾️ Download transcript
Summary
In 2020, Hyram Yarbro earned upwards of 6 million TikTok followers in just four months. His brutally honest brand reviews, skin transformation reaction videos and budget skincare recommendations earned him the title of “The Gen-Z Whisperer” by The New York Times. Two years later, and Skincare By Hyram is back to chat about the lessons he’s learned as he’s shifted from content creator to brand founder – and where the beauty influencer economy is going next.
In today’s episode you’ll find out:
- How he reflects on those “brutally honest product reviews” now.
- What he’d do differently if he were to go back and recreate his skincare line today.
- Whether some viral TikTok product recommendations are legit – or paid for.
- His real thoughts on “jelly skin.”
- What is “vabbing”? The fragrance trend you’ll wish you never heard of.
- Which budget skincare brand he believes will pop off just in time for back-to-school (hint: we never heard of it.)
- The skincare serum that he and Hailey Bieber bonded over.
- The #1 practice he’s adopted to help survive burnout.
- Where the future of social media is going – beyond TikTok.
Plus, tune into Hyram’s podcast Justaposition, *tomorrow*, where we’ll be the featured guests! We get candid about what it’s like to work on our own podcast versus our Devil Wears Prada days working at fashion magazines, how we deal with negative reviews along with our latest favorite beauty products that may or may not include a foot foam for unsightly heel cracks (did we mention we’re getting real real?!) Don’t forget to follow, rate and review both shows!!
Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.
For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/
When you support our sponsors, you support the creation of Breaking Beauty Podcast!
MACY’S
Feel like your space needs a refresh, but not sure how to make it feel like you? Dive into the farmhouse trend with Macy’s. Find the latest in rustic home decor at macys.com/ownyourstyle.
*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*
Hosts: Carlene Higgins and Jill Dunn
Theme song, used with permission: Cherry Bomb by Saya
Produced by Dear Media Studio
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | The following podcast is a dear media production. |
| 0:02.8 | Welcome to Breaking Beauty, |
| 0:08.8 | the podcast all about the breakthrough people, products, and moments in beauty. |
| 0:12.9 | We're your host, Jill Dunn, and Carleen Higgins. |
| 0:16.0 | Hey there, beauties, welcome back to our, It's Breaking Beauty Podcast, and you know by now we're Jill and |
| 0:25.8 | Carleen, two beauty editors turn podcasters. We're back on this Wednesday, it's after Labor Day, |
| 0:30.8 | which in my view is the official start of fall. |
| 0:34.6 | That's what I think. |
| 0:35.5 | And we have a really exciting guest, |
| 0:37.2 | Carleen, someone that we haven't caught up with |
| 0:38.9 | in a couple of years. |
| 0:40.8 | That's right. |
| 0:41.5 | We're welcoming Hiram Yarbrough and he is also known as |
| 0:46.2 | skincare by Hiram on YouTube and Tik-Toc where he earned upwards of six |
| 0:51.1 | million followers in just four months with his brutally |
| 0:55.1 | honest brand reviews critiquing celebrity skin care routines and |
| 0:59.2 | reacting to his followers skin transformation videos that was back in 2020 and right around the time |
| 1:05.7 | that we first had him on our show. |
| 1:08.0 | Yeah and we hosted him I believe the same week that New York Times dubbed him the Gen Z |
| 1:13.4 | whisper and it's really exciting to see and catch up with |
| 1:17.2 | Hiram at this stage of his career two years in which is like an |
| 1:20.5 | eternity in social media years, I feel like. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Dear Media, Jill Dunn and Carlene Higgins, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Dear Media, Jill Dunn and Carlene Higgins and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.